In 2020, fashion has generally embraced the idea that womenswear can be menswear and menswear can be womenswear. In fact, what is gender, even? That being said, it can be hard to find clothes made for men that fit non-male bodies properly. Brands like Noah have adjusted their sizing to help remedy that. And to celebrate International Women’s Day, the New York–based brand best known for its menswear is putting a spotlight on its female costumers, of which there are many (myself included).
For the Noah’s first-ever all-female editorial, photographer Ana Kras was invited to capture friend’s of the brand naturally wearing its products, including Collier Schorr, Brianna Capozzi, Kelly Zutrau, and the brand’s co-founder, Estelle Bailey Babenzien. “We’ve always shown women in our clothes, and respected women who think for themselves and don’t need to follow social norms,” said Estelle’s husband, Brendon Babenzien. “Over the past five years we’ve developed a strong community of women that wear Noah and it seemed overdue that we celebrate them.”
From March 6 to 8, which is International Women’s Day, Noah will also donate 25 percent of its total in-store and online sales to Kula Projects, which offers a path out of poverty for people in Rwanda by helping create opportunities for entrepreneurship, with a special focus on helping women and girls.
Below, an exclusive look at the all-female Noah editorial.