You can now shop for beauty products with even fewer taps. Starting today, you’ll never again have to go through the primitive exercise of actually firing up your internet browser to go shopping on Sephora. You can now do it all on your feed.
The retailer (which recently signed the 15 percent pledge to carry more Black-owned businesses) has partnered with Instagram to create direct check-out. Over 80 brands such as Summer Fridays, Drunk Elephant, Milk Makeup, Olaplex, and the Sephora Collection are all Instagram shoppable.
“We’re excited to deliver Instagram checkout, a new, seamless, direct, and secure way to shop across our brands’ accounts, while still getting the perks of being a Sephora client,” said Carolyn Bojanowski, SVP and GM of eCommerce for Sephora in a press release. Now, drunk moisturizer shopping will be easier than ever. But at least you’ll still get Beauty Insider points.