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This All-Time Strategist-Favorite Natori Underwear Is Under $10

Photo-Illustration: retailer

You may have noticed some posts from our friends at the Strategist on the Cut. They’ll be dropping in every now and again, sharing their expertise on the basics you don’t have time to research and the weird and wonderful things you don’t yet know you need.

It’s no secret that we’re devoted fans of Natori’s Bliss Cotton Girl Briefs — we’ve written about it in our guide to the best underwear, according to stylish women, and have often included them on our Strategist best-sellers list, meaning that plenty of our readers love them, too. They also happen to be the favorite underwear of the Lingerie Addict founder Cora Harrington (a.k.a. the woman who wrote the book on underwear), who puts it best: “The Natori Bliss Briefs are made from plush pima cotton with a touch of spandex and edged in delicate (but not twee) lace … They last for years (literally), and the fact that they come in over a dozen fashionable colors is a nice little bonus.” And if all that’s not enough to make you snap up a pair or two, today the Natori Bliss brief are on sale in a soothing shade of dark gray from Nordstrom for more than half off — bringing the price down to a truly unusually low $9.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

This Strategist-Favorite Natori Underwear Is Under $10