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campaign trail
Updated on September 24, 2020

See the Fashion Campaigns for Fall 2020

By Andrew Nguyen

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Alexander McQueen. Photo: Jamie Hawkesworth

If it’s the end of summer, it’s time for fall fashion ads. Nothing about this September has been typical, but the campaigns are rolling out nonetheless, and some of them, like all good fashion images, have the ability to transport us to a different world.

Like the early fall weather, the Korean girl group BLACKPINK is so hot right now. Saint Laurent tapped group member Rosé for a campaign shot by David Sims. Alexander McQueen’s campaign was inspired by the warmth of Wales’s artistic heritage, featuring Sarah Burton’s collection — a love letter to women, families, colleagues, and friends — in the glow of golden hour. Louis Vuitton’s campaign was photographed by creative director Nicolas Ghesquière, in a first for the house. And Prada’s campaign, noting the current moment, is a call to action: It’s having an online auction in collaboration with Sotheby’s with proceeds being donated to benefit UNESCO education projects.

Scroll through the gallery below to see the latest fall 2020 fashion campaigns, and keep checking back — we will be adding more to the list as they’re announced.

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1 / 133 Photos
Burberry. Photo: Danko Steiner
Burberry. Photo: Danko Steiner
Burberry. Photo: Danko Steiner
Burberry. Photo: Danko Steiner
Burberry. Photo: Danko Steiner
Burberry. Photo: Danko Steiner
Burberry. Photo: Danko Steiner
MICHAEL Michael Kors. Photo: Mikael Jansson
MICHAEL Michael Kors. Photo: Mikael Jansson
Saint Laurent. Photo: David Sims
Coach. Photo: Ryan McGinley
Coach. Photo: Ryan McGinley
Louis Vuitton. Photo: Nicolas Ghesquière
Louis Vuitton. Photo: Nicolas Ghesquière
Louis Vuitton. Photo: Nicolas Ghesquière
Louis Vuitton. Photo: Nicolas Ghesquière
Louis Vuitton. Photo: Nicolas Ghesquière
Alexander McQueen. Photo: Jamie Hawkesworth
Tory Burch. Photo: Jennifer Livingston
Tory Burch. Photo: Jennifer Livingston
Tory Burch. Photo: Jennifer Livingston
Tory Burch. Photo: Sonny Vandevelde
Tory Burch. Photo: Jennifer Livingston
Alexander McQueen. Photo: Jamie Hawkesworth
Alexander McQueen. Photo: Jamie Hawkesworth
Alexander McQueen. Photo: Jamie Hawkesworth
Alexander McQueen. Photo: Jamie Hawkesworth
Valentino. Photo: Courtesy of Valentino
Valentino. Photo: Courtesy of Valentino
Valentino. Photo: Courtesy of Valentino
Valentino. Photo: Courtesy of Valentino
Bottega Veneta. Photo: Tyrone Lebon
Bottega Veneta. Photo: Tyrone Lebon
Bottega Veneta. Photo: Tyrone Lebon
Bottega Veneta. Photo: Tyrone Lebon
Celine. Photo: Hedi Slimane
Celine. Photo: Hedi Slimane
Celine. Photo: Hedi Slimane
Prada. Photo: Courtesy of Prada
Prada. Photo: Courtesy of Prada
Prada. Photo: Courtesy of Prada
Jimmy Choo. Photo: Dan Martensen
Jimmy Choo. Photo: Dan Martensen
Jimmy Choo. Photo: Dan Martensen
David Yurman. Photo: Courtesy of David Yurman
David Yurman. Photo: Courtesy of David Yurman
David Yurman. Photo: Courtesy of David Yurman
Matches Fashion. Photo: Rafael Pavarotti
Matches Fashion. Photo: Rafael Pavarotti
Matches Fashion. Photo: Rafael Pavarotti
Matches Fashion. Photo: Rafael Pavarotti
Matches Fashion. Photo: Rafael Pavarotti
Matches Fashion's "The Innovators Programme." Photo: Trisha Ward
Matches Fashion's "The Innovators Programme." Photo: Trisha Ward
Matches Fashion's "The Innovators Programme." Photo: Trisha Ward
GCDS. Photo: Pierre-Ange Carlotti
GCDS. Photo: Pierre-Ange Carlotti
GCDS. Photo: Pierre-Ange Carlotti
GCDS. Photo: Pierre-Ange Carlotti
Jil Sander. Photo: Chris Rhodes
Jil Sander. Photo: Mario Sorrenti
Jil Sander. Photo: Olivia Kevern
Chloé. Photo: David Sims
Chloé. Photo: David Sims
Chloé. Photo: David Sims
Chloé. Photo: David Sims
Loro Piana. Photo: Jamie Hawkesworth
Loro Piana. Photo: Jamie Hawkesworth
Loro Piana. Photo: Jamie Hawkesworth
Loro Piana. Photo: Jamie Hawkesworth
Mejuri. Photo: Shaniqwa Jarvis
Mejuri. Photo: Shaniqwa Jarvis
Anna Sui. Photo: Jeannie Sui Wonders
Anna Sui. Photo: Jeannie Sui Wonders
Anna Sui. Photo: Jeannie Sui Wonders
Anna Sui. Photo: Jeannie Sui Wonders
Thebe Magugu. Photo: Travys Owen
Thebe Magugu. Photo: Travys Owen
Thebe Magugu. Photo: Travys Owen
Thebe Magugu. Photo: Travys Owen
Frye benefitting Feeding America. Photo: Courtesy of Frye
Frye benefitting Feeding America. Photo: Courtesy of Frye
Frye benefitting Feeding America. Photo: Courtesy of Frye
Frye benefitting Feeding America. Photo: Courtesy of Frye
Isabel Marant. Photo: Juergen Teller
Isabel Marant. Photo: Juergen Teller
Isabel Marant. Photo: Juergen Teller
Kith for Calvin Klein. Photo: Cass Bird
Mango Urban Essentials. Photo: Courtesy of Mango
Mango IDenim. Photo: Alexandra Nataf
Mango Every-Wear. Photo: Matteo Montanari
Space for Giants x Gemfields. Photo: Francesco Carrozzini
Moose Knuckles. Photo: Courtesy of Moose Knuckles
Moose Knuckles. Photo: Courtesy of Moose Knuckles
Etnia Barcelona. Photo: Courtesy of Etnia Barcelona
Etnia Barcelona. Photo: Courtesy of Etnia Barcelona
Etnia Barcelona. Photo: Courtesy of Etnia Barcelona
Onitsuka Tiger. Photo: Ellie Pritts
Mavi. Photo: Emre Dogru
Mavi. Photo: Emre Dogru
Ray-Ban. Photo: Courtesy of Ray-Ban
Ray-Ban. Photo: Courtesy of Ray-Ban
Ray-Ban. Photo: Courtesy of Ray-Ban
The Kooples. Photo: Hugo Comte
J Brand. Photo: Mikael Jansson
J Brand. Photo: Mikael Jansson
DKNY. Photo: Brianna Capozzi
7 For All Mankind. Photo: Ronan McKenzie
Ami. Photo: Paolo Roversi
Montblanc. Photo: Courtesy of Montblanc
Pangaia. Photo: Courtesy of Pangaia
Millie Bobby Brown x Vogue Eyewear. Photo: Courtesy of Vogue Eyewear
Millie Bobby Brown x Vogue Eyewear. Photo: Courtesy of Vogue Eyewear
Suzie Kondi. Photo: Gillian Laub
Woolrich. Photo: Josh Olins
Mr. Saturday. Photo: @stephverschuren
Moscot. Photo: Courtesy of Moscot
Club Monaco. Photo: Alessio Boni
Club Monaco. Photo: Alessio Boni
Happy Socks. Photo: Courtesy of Happy Socks
Happy Socks. Photo: Courtesy of Happy Socks
Happy Socks. Photo: Courtesy of Happy Socks
Sir. Photo: Courtesy of Sir
Thrilling. Photo: Courtesy of Thrilling
Kappa. Photo: Danielle Hans
Hunter. Photo: Courtesy of Hunter
Hunter. Photo: Courtesy of Hunter
Schutz. Photo: Jonathan Tasker
Ienki Ienki. Photo: Masha Reva & Ivan Grabko
Cecilie Bahnsen. Photo: Martina Hoogland-Ivanow
Gore-Tex Infinium for Carhartt WIP. Photo: Courtesy of Carhartt WIP
Dunhill. Photo: Home Sykes
Parajumpers. Photo: Courtesy of Parajumpers
1 / 133

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