After five years and 4 million Boy Brows sold, today Glossier finally launched its cult-favorite brow pomade in Auburn, a shade designed with redheads in mind. For many of those redheads, this has been a very long time coming. Boy Brow originally launched back in 2015 with three non-red shades: Blond, Brown, and Black. Clear (a clear shade) was added to the lineup in 2017, but redheads have remained similarly invisible ever since.
Now, Glossier fans with red hair are no longer relegated to swiping on Clear, settling for Blond, or drawing on dark skinny brows like iconic redhead Princess Ariel had to do in the ’90s. With the new launch, redheads can get full, fluffy-looking, subtly filled-in brows set with a flexible hold, just like Beyoncé and Timothée Chalamet do using Glossier’s best-selling product. The beloved precision spoolie catches even the finest of brow hairs and coats them with a creamy and conditioning tinted formula that quickly makes brows look naturally fuller, whether you’ve been growing them out or not.
It’s an exciting day for redheads, but they will still have to wait on the complementary Brow Flick (Boy Brow’s brow-pen BFF) — Glossier hasn’t made that in Auburn yet.