In May, Gucci creative director Alessandro Michele announced that the brand was going to start doing things differently. Instead of hosting five runway shows a year — two each for women’s wear and menswear, plus a traveling cruise season show — they would only show twice, and the collections would be co-ed and seasonless. This would allow Gucci to do whatever it wanted, whenever it wanted, for however long it wanted, instead of trying to squeeze in to a limited time slot durning Milan Fashion Week — the future of which is a giant question-mark anyway because of the pandemic.
The result, at least for right now, is Gucci essentially hosting its own Fashion Week, only it’s called “GucciFest.” The epic, seven-day-long film festival began Monday, November 16 with the premiere of “At Home,” the first episode in a seven-part collaboration between Michele and the award-winning director, Gus Van Sant. The miniseries, titled Overture of Something That Never Ended, follows an eccentric character named Silvia as she wakes up in her apartment in Rome and proceeds to wander around the city.
In addition to these seven episodes, which will be released daily and showcase new men’s and women’s looks, GucciFest will also use its platform to screen fashion films highlighting the works of 15 independent young designers, from Collina Strada of New York, to Mowalola, who is also currently working with Kanye West and the Gap.
You can find a full schedule of episodes and fashion films on GucciFest.com. But to catch expected cameos from Harry Styles, Billie Eilish, and more, you’ll have to just wait and see.