The thought of owning something by Simone Rocha can feel like a fairy tale. The fashion designer, who specializes in frothy tulle dresses, crystal earrings, and slightly off-kilter pearl headbands, (the Cut’s fashion critic-at-large, Cathy Horyn, once dubbed her the “Queen of the New Weird“), makes luxury clothes and sells them at luxury prices. But her new collaboration with H&M, which launched this morning, makes the fairy tale a reality for anyone who wants to own a piece of her work — at least anyone quick on the draw. Prices range from $7.99 for accessories to $299 for apparel, and it’s all going to sell out fast.
The collection is a reworking of Rocha’s ten-year archive, so fans may not be surprised to find pieces they’ve lusted after for years. “It truly is a celebration of the signatures of my brand and the influences that have shaped me,” the designer said in a release. For the first time ever, Rocha will offer menswear and kidswear alongside womenswear. So really, there’s something for for everyone. Below, we’ve culled 13 of the best pieces to buy while they last.
You can shop the full Simone Rocha x H&M collection online here.
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