BTS simply cannot be stopped in their quest for world domination. Last month, the K-pop singers stormed the Grammy’s red carpet, each wearing their own version of a Louis Vuitton suit. While they obviously looked great, it was also a little teaser of what was to come. On Thursday, Louis Vuitton announced that the group’s members — Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook — are their latest house ambassadors.
Louis Vuitton, one of the world’s most well-known luxury brands, recognizes that BTS is “undoubtedly one of the most renowned and influential groups in the world.” They’ve been nominated for a Grammy, broken Billboard and Guinness World Records (such as the most-viewed YouTube video in 24 hours), and have been recognized at the Billboard Music Awards, the American Music Awards, the MTV VMAs, and the list goes on.
“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture,” Virgil Abloh, Louis Vuitton’s men’s artistic director, said in a statement. “I can’t wait to share all the very exciting projects we are working on.”
The K-pop group joins tennis champion and overall good person Naomi Osaka in the impressive roster of this year’s house ambassadors. “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us,” BTS collectively said in a statement. “We are excited for our upcoming projects with Virgil Abloh.”