The Fashion Publicist With a Taste for the Finer Things

Photo: Alexei Hay

You’ll never catch fashion publicist Sara Larson without a bold lip or head-to-toe look, which she says are usually inspired by the brands she represents. After launching Monse from its very beginnings and bringing Galvan London to New York City, this year, Larson founded her eponymous PR and communications firm, which represents brands like Batsheva, Hunting Season, D.S. & Durga, Aquazzura, and Bliss Lau.

Larson works alongside her clients to “map out where the brand has been, where they want to go, and collaborate on ways to get there, from sales to editorial features to celebrity dressing and beyond.”

“I go where the light is,” she told the Cut. “Each brand I represent is almost an extension of myself in a way. I work with and embrace brands that I really believe in and want to see flourish in the world.”

We spoke with Larson about fine jewelry, skinny-dipping, and Elsa Peretti.

What’s something from one of your clients that’s especially meaningful to you?
My Aura ring from Bliss Lau, which she designed to integrate a diamond from my late mother’s wedding ring. I love circular jewelry, and my mother loved square Art Deco pieces, especially diamonds. The ring is actually two separate ones that can be worn together or alone. When together, they make the perfect set, and it is a daily reminder of my mother encompassing me. She loved jewelry so much. When I wear it, I feel protected, and when I look at it, it makes me smile.

How do you thank someone for a gift?
A phone call or a handwritten note and a bottle of Yola.

What would you never wear?
A thong bikini.

What’s your dream vacation?
The Great Barrier Reef with my family.

What’s a good book on your coffee table right now?
Self Service magazine and Living Well Is the Best Revenge, by Calvin Tomkins.

Last show you binge-watched?
Starstruck and Mare of Easttown.

What’s your guilty pleasure?

Secret to hosting a good party?
The guest list. The more the merrier, always!

What is a trend that you like right now?
Power cuffs. I turned 40 last month and was gifted an Elsa Peretti silver cuff by my closest girlfriends. It’s something we do whenever anyone in the group turns 40 as a rite of passage. It feels like a shield with all of my women and like their energy is with me always. It’s pretty special.

One you don’t understand?
Yoga pants with cargo pockets.

Favorite restaurant in New York?
The Odeon.

What’s the one thing you could eat every day for the rest of your life?
Cerignola olives.

Shoes you wear most often?
Celine high-tops by day and Louis Vuitton Star Trail ankle boots any other time.

What are five inanimate objects that bring you joy?

“Moisturizer is the first thing I put on in the morning and the last thing I put on at night. It is a sacred ritual.”

Westman Atelier Lip Suede mixed with Rouge Hermès orange matte lipstick is my favorite color and texture combination. It’s my dream to create a lipstick color palette in oranges and reds someday!”

“This denim jacket is a good ‘chill’ staple that will calm down any crazy print that I wear or add a layer of sexy to an all-denim look. It’s my go-to layering piece for any season.”

“I have a juicy tush, so I love that this celebrates the female form. It’s also a cheeky icebreaker for any party.”

“This is both a beautiful interiors addition and the coziest for curling up with my kids and my husband, who is an interior designer. It’s soft and looks so damn good mixed with our cornucopia of blankets and pillows.”

The Fashion Publicist With a Taste for the Finer Things