• Intelligencer
  • The Cut
  • Vulture
  • The Strategist
  • Curbed
  • Grub Street
  • Subscribe to the Magazine Give a Gift Subscription Buy Back Issues Current Issue Contents New York Shop
    Subscribe to New York Magazine
  • Subscribe
  • Profile
    Sign Out
Subscribe Give A Gift
  • Style
  • Self
  • Culture
  • Power
  • Style
  • Fashion
  • Beauty
  • Parties & Red Carpet
  • Fashion Shows
  • Cathy Horyn
  • The Cut Shop
  • Self
  • Health & Wellness
  • Parenting
  • Advice
  • Sex & Relationships
  • Horoscopes
  • Culture
  • Books
  • Television
  • Movies
  • Music
  • Celebrity
  • Power
  • Politics
  • Work
  • Money
  • Rebecca Traister
  • Latest Stories
  • Video
  • About Us
  • NYMag.com
  • New York Magazine
  • Intelligencer
  • Vulture
  • The Cut
  • The Strategist
  • Grub Street
  • Curbed
  • Style
  • Fashion
  • Beauty
  • Parties & Red Carpet
  • Fashion Shows
  • Cathy Horyn
  • The Cut Shop
  • Self
  • Health & Wellness
  • Parenting
  • Advice
  • Sex & Relationships
  • Horoscopes
  • Culture
  • Books
  • Television
  • Movies
  • Music
  • Celebrity
  • Power
  • Politics
  • Work
  • Money
  • Rebecca Traister
  • Latest Stories
  • Video
  • About Us
  • NYMag.com
  • New York Magazine
  • Intelligencer
  • Vulture
  • The Cut
  • The Strategist
  • Grub Street
  • Curbed
Advertiser Content from
This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.
Sponsored By Visa Sponsored By Visa
Oct. 26, 2021

Must-Have Items From 5 Up & Coming BIPOC-Owned Brands

Give your wardrobe and your beauty shelf the upgrade they deserve.

By Cortne Bonilla@cortnebonilla
Photo-Illustration: Ashlie Juarbe
Photo-Illustration: Ashlie Juarbe

If you’re a seasoned fashion enthusiast or beauty-shelf connoisseur, you’re probably already reliably in-the-know about iconic design houses and buzzy product drops. But when it comes to small brands, there’s always something new to discover.

Look beyond big-name labels, and you’ll find there are many upstart designers and entrepreneurs that deserve support, recognition, and a place in your wardrobe or makeup bag. And while New York may be a fashion and beauty hub, being based in the city doesn’t have to be the end-all-be-all — as you’ll see with these five up-and-coming BIPOC- and woman-owned brands located all across the country.

Mindful purchases that support small businesses should remain at the forefront of our minds before hitting “submit order.” And that’s where Visa comes in. Setting out to remove the business barriers often faced by POC founders, Visa’s She’s Next program offers coaching resources and grants in partnership with Black Girl Ventures to help Black and Brown women-owned businesses excel, as they deserve.

Ahead, enter your payment info for the perfect oversized sweatshirt, indulgent shea-butter body oil, or ultra-soft robe — all of which can be purchased with Visa.

Recreational Habits

After stints at Kith and Barneys, Jackie Skye Muller was tired of seeing the American Dream aesthetic visualized without people of color. Pushing to demolish the exclusivity of country club-style, she created Recreational Habits. At this Middleburg, VA-based brand, you’ll find collegiate flair in the form of halter dresses, tennis skirts, and cropped crewnecks — all without the exclusion.

  1. Naomi Pleated Skirt In White
  2. Rally Terry Halter Dress in Pink
  3. Williams Cropped Crew

Range Beauty

Like many Black women, Alicia Scott noticed a major problem as she made her way through the fashion industry — the lack of available makeup shades was obvious and disturbing. On top of the difficulty of finding her perfect shade match, it was also hard to find a brand that helped treat eczema and acne. Bridging the gap between inclusivity and natural ingredients, she developed Range Beauty, a makeup line with skin-happy benefits, supported by Visa’s She’s Next program. At Atlanta-based Range, you’ll discover beautiful makeup products for every skin tone, without the toxic chemicals we’ve come to avoid.

  1. True Intentions Hydrating Foundation
  2. Bali Full Body Glow
  3. Golden Hour Eye/Highlight

Bare Reverie

Bare Reverie’s founder, Jackie Michel, created the brand with the idea that our bodies should be treasured at every moment. Even during lazy days spent lounging on the couch, loungewear should be soft to the touch and made of luxe materials. By partnering with responsible manufacturers, the brand produces its garments in its home city of Miami. Avoiding overconsumption and embracing durable materials, fans of the brand agree that the nightgowns, bralettes, and high-rise undergarments are incredibly comfortable, flattering, and feminine.

  1. Louise Night Gown
  2. Louise Ruffle Robe 
  3. Louise High Waist Panty

Cream Blends

If the scent of a coffee shop or a frosted vanilla cake have found their way into your Top 5 Good Smells list, then you’ll surely fall in love with Cream Blends. In 2013, the brand’s founders began experimenting with natural ingredients at their homes in Detroit. The testing kitchen quickly became a successful skincare lab, and the line made its way into organic grocery stores and markets. The philosophy behind the brand is simple: ingredients should be natural, recognizable, and understandable. This Black and woman-owned family brand has it all, from skin-nourishing body butter and oils to candles and natural soaps.

  1. Oatmeal Honey Body Oil
  2. Lemon Body Butter
  3. Vanilla Body Scrub

Cosier

Basics should be comfortable, affordable, and easy to wear — and that’s precisely what Cosier has to offer. Founder and owner Lanie Edwards modeled the brand on her fondness for sneakers and sweats rather than mini dresses and heels. What sets her Los Angeles-based loungewear label apart (beyond the chic custom matching sets, hoodies, and sweatpants) are its custom embellishments. Find joggers, sweat shorts, and bralettes in creamy neutrals, all of which are treated like art.

  1. Cream Essential Tank
  2. Black Renaissance Shorts
  3. Tan Gemstone Hoodie

This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.

Tags:

  • visa
  • shopping
  • market roundup
  • new york stories
  • advertiser content
  • beauty brands
  • More
Show Leave a Comment
Must-Have Items From 5 Up & Coming BIPOC-Owned Brands

Most Viewed Stories

  1. Madame Clairevoyant: Horoscopes for the Week of October 2
  2. Jodie Turner-Smith and Joshua Jackson Are Getting Divorced
  3. Sophie Turner Presents Joe Jonas With Receipts
  4. The Woman Getting Back Into Group Sex
  5. The Pandemic Skip
  1. The Woman Getting Back Into Group Sex
  2. Sophie Turner Presents Joe Jonas With Receipts
  3. Madame Clairevoyant: Horoscopes for the Week of October 2
  4. What Happened to Maya Kowalski
  5. The Pandemic Skip

Best of The Cut

  • Dianne Feinstein, the Institutionalist
  • Give the Liberty Their Crown
  • The Return of the Marriage Plot 
  • I Asked 65 Teens How They Feel About Being Online
  • “I Don’t Like the Feeling of Being Pinned Down”
See All

The Latest

power Yesterday at 6:05 p.m.
Former Abercrombie & Fitch CEO Accused of Sexual Exploitation In an investigation by BBC News, multiple men say the mogul coerced them into performing sex acts under the guise of modeling opportunities.
fashion Yesterday at 3:59 p.m.
Remain Calm: Phoebe Philo Is Finally, Actually Launching Her Own Brand The famed designer’s namesake label will debut October 30th.
spooky szn Yesterday at 2:30 p.m.
The 49 Best Halloween Movies to Watch This October Including scary, spooky, and silly options, chosen by the Cut team for you.
:( Yesterday at 2:25 p.m.
Jodie Turner-Smith and Joshua Jackson Are Getting Divorced After four years of marriage.
renaissance Yesterday at 2:09 p.m.
Beyoncé Is Finally Dropping the Renaissance Visuals And allowing fans to relive the world tour, all in one concert film.
obsessive tester Yesterday at 1:46 p.m.
15 Best Hair Straighteners for Every Hair Type And every budget.
By Shanna Shipin
rules to live by Yesterday at 1:03 p.m.
Don’t Ever Send Issa Rae an Edible Arrangement “You might as well throw a tomato at me.”
october prime day 2023 Yesterday at 12:30 p.m.
Yep, Another Prime Day Is Coming Everything to know about the October sales event — including the best deals to shop, of course.
By Hanna Flanagan
celebrity Yesterday at 12:30 p.m.
Sophie Turner Presents Joe Jonas With Receipts “We can envision our children growing up here and making this our forever home,” Jonas wrote in a letter to a U.K. homeowner.
sports! Yesterday at 12:10 p.m.
Taylor Swift Takes a Sudden Interest in Football Who doesn’t love a tight end?
parenting Yesterday at 12:00 p.m.
What We Owe Our Families — and What We Don’t Jenisha Watts was raised by people who did not keep her safe. Here, she talks about parenting her own child in the shadow of that history.
By Kathryn Jezer-Morton
pfw spring 2024 Yesterday at 11:36 a.m.
Sarah Burton’s Stunning Final Bow The creative director of Alexander McQueen’s last collection was a tour de force.
By Cathy Horyn
power Yesterday at 10:48 a.m.
Emily’s List President to Fill Feinstein’s Senate Seat With her interim appointment, Laphonza Butler becomes the only Black woman serving in the Senate.
pfw spring 2024 Yesterday at 9:52 a.m.
The Best Street Style From Paris Fashion Week See our favorite looks from outside the shows.
beauty Yesterday at 8:00 a.m.
The Beauty Products the Well’s Sarrah Hallock Uses to the Last Drop Ojook toothpaste, Biologique Recherche cream, and more.
the money game Yesterday at 8:00 a.m.
How Loro Piana Became Silicon Valley’s Favorite Flex The luxury Italian fashion brand is no longer quite as understated as it once was.
25 famous women on Yesterday at 8:00 a.m.
25 Famous Women on Periods Kourtney Kardashian, Miley Cyrus, Padma Lakshmi, and more share their menstruation stories.
career Yesterday at 7:00 a.m.
How Vida Showrunner Tanya Saracho Gets It Done The dramatist and screenwriter always consults her brujas before making a big decision.
relationships Oct. 1, 2023
The Woman Getting Back Into Group Sex This week’s sex diary.
astrology Oct. 1, 2023
Madame Clairevoyant: Horoscopes for the Week of October 2 On Wednesday night, communication planet Mercury enters Libra.
By Claire Comstock-Gay
More Stories
  • Style
  • Self
  • Culture
  • Power
  • About The Cut
  • About New York Magazine
  • Newsletters
  • Help
  • Contact
  • Press
  • Media Kit
  • We’re Hiring
  • Privacy
  • Terms
  • Ad Choices
  • Do Not Sell My Info
  • Accessibility
The Cut is a Vox Media Network. © 2023 Vox Media, LLC. All rights reserved.