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30 Beauty Products to Shop for on Your Next Target Run

Photo-Illustration: by The Cut; Photos: Target

You probably don’t need any more reasons to wander the physical and digital aisles of Target, but I’m about to give you a bunch anyway. Ever since Ulta Beauty moved in IRL and online at, your favorite place to kill time is brimming with even more beauty finds. Here are 30 items to consider adding to your cart on your next trip to Tarjay.

Photo: Courtesy the vendor

If you’re looking for an inoffensive yet effective cleanser, this is it. It’s gentle, fragrance free, hydrates with hyaluronic acid, and helps restore your protective skin barrier with the help of ceramides.

The key ingredient to a great at-home mani are these shiny, chip-free nail polishes that last so long, it’s kind of freaky. Its comes in shades like KMC (a muted mint), CV (a bright cherry red), and HD (a crisp, camera-ready white).

If you want an instant, non-greasy glow, pick up this brightening potion that Lizzo (a self-described “oily bitch”) credits for making her skin look good naked.

Wash day becomes much less of a hassle if this spouted shampoo is in your corner. The applicator directly targets the scalp, the micellar formula attracts and lifts dirt without stripping your scalp, and then it all quickly rinses out, leaving everything in its wake soft, yet squeaky-clean.

Photo: Courtesy of the Retailer

If you’re still searching for a “nude” lipstick that actually matches your skin tone, look no further. All nine of Mented’s shades were made with melanin in mind and leave your lips with a pretty, moisturized finish for everyday wear.

Slough off anything that’s clogging the top layer of your skin and look on-trend while doing it with this exfoliating mask that’s internet-famous. It looks alarming at first, but you’ll emerge from the berry-colored slush looking considerably brighter.

It’s always a good idea to have a serum-soaked sheet mask handy for the impending holiday hangovers and long flights. This one from the team behind K-beauty brand Glow Recipe is drenched in hydrating kale and vitamin B that leaves skin feeling revived.

This lightweight sunscreen is so good, it’s one of the most-recommended products that people use to the last drop. It feels like a dewy moisturizer and is truly invisible on every single skin tone.

This ultra-fine pencil is so popular because it makes your brows look like themselves, but better. The precise tip creates believable hair-like strokes, and the formula glides on to create a clean, natural-looking finish.

If you want extra credit, you can get that laminated look with this non-sticky, clear brow gel. Bebe Rexha loves it for its strong hold that stays put through shows.

Keep your curls nourished, defined, and not one bit weighed down with Tracee Ellis Ross’s “holy grail” product that smells so good, it comes in candle form. It also comes in a ginormous 25-ounce version, complete with a convenient pump for hair that likes to chug moisture.

It’s the season of small-talking, schmoozing, sipping, and stuffing your face. This liquid lipstick has serious staying power and will make it through a multi-course meal.

You deserve a face mist. This floral one’s great for making dehydrated skin feel dewy and your senses feel reinvigorated when that 3 p.m. feeling starts setting in.

Believe the hype. This tool styles and dries hair at the same time so you can get a salon-like blowouts on curly and really thick hair right at home.

This 100 percent mineral sunscreen has won over dermatologists and TikTok skinfluencers alike with its comfortable formula. It’s smooth, sheer, and blends in effortlessly without leaving a white cast, chalkiness, or a greasy sheen behind, like many mineral sunscreens are notorious for.

Whether you’re looking for a scalp treatment, a split-end treatment, heavenly smelling hot-oil treatment, or just a daily oil to seal your styles, this nutrient-rich oil does it all.

This well-rounded eye cream powered by retinol has a reputation for successfully tackling eye related concerns (puffiness, dark circles, crow’s feet) all without costing a fortune.

Cut a bunch of steps out of your routine with this multitasker that feels as creamy as a moisturizer, has the coverage of a medium foundation, and comes with a strong dose of SPF 50. The Strategist’s resident skin-care obsessive and The Cut’s beauty director are both fans.

Deep-clean and softens from your scalp to your toes with this heavenly scrub of sugar crystals set in luxurious coconut oil. Like all Jen Atkin creations, it makes you and your whole bathroom smell amazing.

A trip to Target is the perfect time to drop Ruby Woo, the iconic velvety matte red that looks good on virtually everyone, into your equally red cart.

This exfoliating body scrub was formulated to tackle keratosis pilaris (a.k.a. “chicken skin“), but has become TikTok-famous for its ability to do everything from tackle hyperpigmentation, prevent ingrown hairs, and make your legs gleam.

The jury’s still out on the whole “better than sex” claim, but this best-selling wand is definitely better than a lot of other mascaras. The hourglass-shaped brush flawlessly coats every single lash from every single angle for a dramatic, defined, and volumized look.

If you’d like another reason to eat gummy candy in the middle of the day, these tangy hair vitamins are a good place to start.

This fresh, rose-scented aluminum-free formula alternative to traditional anti-perspirant will actually make you want to stop and smell your pits in a good way for once.

TikTok has spoken: This full-coverage concealer is a worthy dupe for Tarte’s Shape Tape concealer, which costs almost five times e.l.f.’s formula.

This silky cleansing balm makes removing your makeup at the end of a long day something to actually look forward to.

If you have a dry face, introduce it to this extremely refreshing gel cream that’s no stranger to five-star reviews. It absorbs quickly to leave skin feeling nourished, hydrated, and ready for the rest of your routine.

If you want silky smooth skin with a Santal-y scent at a drugstore price, look no further than this squalene-based lotion that gets glowing reviews.

If you tend to go hard on the heat tools, this blend of six oils will keep things feeling soft and looking shiny. Work it into damp hair before heat-styling or use a few drops to spike your conditioner if you need to do damage control.

30 Beauty Products to Shop for on Your Next Target Run