What is it?
A 19-piece swimwear collection, coming on Friday, from Kim Kardashian and Skims. The line includes separates that you can mix and match — to please everyone’s coverage preferences. The tops include a triangle ($32), a bandeau ($36), and a tank ($38), while you can pick from a selection of bottoms including a string ($32) and a mid-waist ($36). There are also one pieces with cutouts and bottoms like a sarong ($78) and a pair of shorts ($42). On Friday, the pieces will be sold in seven different colors including the brand’s signature neutrals and nudes and two blues: a periwinkle and a cobalt. The sizes remain the same, ranging from XXS to 4X.
Do I need this?
Umm, yes. If you’ve tried the Skims underwear, then you probably don’t need much convincing anyway. Skims is known for its fit: They just get the material and cuts of underwear … right. They also have perfected the no-underwire bra, for all of us who stopped wearing a bra during the pandemic and truly never want to go back. The brand has a cult following, some who hate that they love it and others who just love it. But the fact that they’re venturing into swimwear is something fans have been waiting for: “You’ve asked and we listened,” Kim Kardashian said. According to Skims’ Instagram, it’s their most anticipated launch yet.
So how do I get it?
The collection dropped today Friday, March 18, at 9 a.m. PST/noon EST on Skims.com. The team wasn’t lying when they said this was their most anticipated launch ever because the majority of the pieces sold out in minutes, some even seconds. There are only some products left in multiple sizes like the mid waist swim shorts, but products like the sarong skirt are completely gone in every color.
What are people saying?
So far, so good — even thick-girl approved. A few influencers received the swimwear ahead of the launch and the reviews are promising: “Somebody’s working their ass off at Skims to get this shit right,” said model Tabria Majors, who is a size 2X, after trying on the monokini, triangle bikini, sarong and mid-waist shorts. Majors praised the material and said that it’s thick so she can tell it won’t become see-through after getting wet. Influencer Shayla Mitchell, known as Makeup Shayla, liked the cuts and quality and said it’s “what you’d expect a swimsuit to be.” And, on her Instagram Stories, Summer Fridays founder Marianna Hewitt tried on the almond hues and complimented the fit and variety of styles for in and out of the water and lots of coverage options.
If you remember Kylie’s swimwear launch last year, the reviews were not so good, from the lack of coverage to the thin quality, but so far the reviews are the complete opposite of Kylie Swim. She’s taking her own advice and “getting her ass up and working,” I suppose?
