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How the Fashion and Beauty World Is Responding to the Invasion of Ukraine

A man walks past a closed H&M store in a St. Petersburg, Russia, shopping center. Photo: Igor Russak/dpa/picture alliance via Getty Images

On February 24, after weeks of tension, Russian president Vladimir Putin declared war on Ukraine and began an invasion of the country that has left many stunned. The world has been scrambling to find ways to support Ukraine from afar. In response, fashion brands like H&M, Nike, and Puma have altered their operations in Russia, and companies like LVMH, Kering, and Burberry have offered aid to Ukrainians.

Individuals in the fashion world have also used their platforms to stand up for Ukraine. 1 Granary, a global network for fashion graduates founded by the Ukrainian Central Saint Martins alum Olya Kuryshchuk, released an open letter to condemn the Russian invasion. As of now, 2,500 people have signed it, including fashion designers Christopher Kane, Charlotte Knowles, Richard Malone, and Erin Hawkes.

Below, read how brands are responding to the Russian invasion of Ukraine.

Acne Studios

Donated €100,000 (about $110,915) to UNICEF and to the U.N. High Commissioner for Refugees, or UNHCR. The brand has also stopped all deliveries to Russia.

Adidas

Suspended its partnership with the Russian Football Union and is donating €100,000, footwear, and apparel to organizations helping children and refugees.

Armani Group

Donating €500,000 to the UNHCR and essential clothing to refugees through the Italian nonprofit Comunità di Sant’Egidio.

ASOS

Has stopped all sales in Russia and Ukraine.

Balenciaga

Wiped its Instagram channel and donated an undisclosed amount to the U.N. World Food Programme, a humanitarian organization.

The Body Shop

The Body Shop North America donated $50,000 to the UNHCR and stopped all sales in Russia.

Boohoo

Has stopped all sales in Russia.

Burberry

Donating an undisclosed amount to the British Red Cross Ukraine Crisis Appeal. The brand also announced it would match any employee donations to charities supporting humanitarian efforts in Ukraine.

Camera della Moda

Donating contributions received at stage presentations and fashion shows to the UNHCR.

Canada Goose

Has suspended all sales and deliveries in Russia.

Chanel

Closed its stores in Russia and halted all e-commerce in the area. The brand also donated €2 million (about $2.18 million) to relief funds in support of Ukraine, but did not disclose where.

Estée Lauder Cos.

Has halted all business with Russia, as well as closing all stores and e-commerce in the area. The Estée Lauder Companies Charitable Foundation has donated $1 million in support of relief efforts in Ukraine.

Ganni

Donating 100,000 DKK (about $14,700) to the Danish Refugee Council and has halted on sales in Russia.

Gucci

Donating $500,000 to the UNHCR through its long-standing global campaign Chime for Change.

Hermès

Closed all its stores in Russia and paused all commercial activities in the country.

H&M

Paused all sales in Russia and closed the 170 stores located throughout the country as well as the stores in Ukraine.

Kering

Made a donation to the UNHCR in an undisclosed amount.

L’Oréal

Closed all stores and beauty counters in Russia, as well as closing the brand’s e-commerce in the country. It is also donating over €5 million to United Nations agencies, and has donated essential-care and hygiene products to people in Ukraine.

Louis Vuitton

Made a donation of €1 million (about $1.09 million) to UNICEF to provide aid for children and families in Ukraine.

LVMH Group

Stated that “LVMH has today decided to make a first emergency donation of €5 million to support the International Committee of the Red Cross (ICRC) to help the direct and indirect victims of this conflict.” The group is also providing aid to its 150 Ukrainian workers and launching a fundraising campaign in support of the ICRC.

Mango

Closed its stores in Ukraine and paused sales in Russia. The brand has also donated €100,000 to International Red Cross and Red Crescent Movement.

Nanushka

Will not be making any deals with Russian wholesale partners moving forward, and has stopped delivering to Russia.

Nike

Announced that online and app purchases will be unavailable in Russia moving forward.

Old Navy

Donated over $1 million worth of women’s and children’s clothes to USA for the UNHCR.

OTB Foundation

Providing support for families and individuals who are fleeing Ukraine.

Puma

Stopped deliveries to Russia, though stores in the country remain open. Puma has offered financial support and housing options in western Ukraine to its 380 employees in Ukraine and the surrounding area.

Richemont

The brand includes Cartier and YOOX Net-a-Porter and has closed stores in Russia and paused all commercial business in the area.

Sephora

Closed all its stores and e-commerce in Russia.

Shiseido

Has donated €1 million to the United Nations Refugee Agency and pledged to match employee donations to the International Committee of the Red Cross and the U.N. High Commissioner for Refugees.

Skims

 Shared that it would be making a donation to World Central Kitchen.

Talbots

Donating products to victims and refugees by shipping 8,000 items through Give Back Box Charity, Inc.

Tiffany & Co.

The luxury jewelry brand announced it would no longer be sourcing diamonds from Russia.

Under Armour

Partnered with humanitarian groups to help provide what is needed to the displaced and stopped all shipments to its sales channels in Russia.

Unilever

The parent company to brands like Axe and Dove, it has committed to donating essential products from its brands worth €5 million to humanitarian relief effort. It has also halted all imports and exports of its products in Russia, and will not continue any business ventures in the country.

Uniqlo

Shut down all stores in Russia. Its parent company, Fast Retailing, donated $10 million to the UNHCR and over 200,000 articles of Uniqlo clothing.

Valentino

Donating €500,000 to the UNHCR.

This post has been updated.

Fashion and Beauty Brands Are Responding to Russia