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How Black Beauty Changed the Industry

Photo-Illustration: The Cut; Photos: The Black Beauty Effect

You know how today’s beauty brands compete for the most wide-ranging makeup palettes of shades and tones? Yeah, it wasn’t always like that. Over the decades, the beauty industry was pushed to evolve toward inclusivity thanks to, in large part, Black women and men who blazed their own paths — through founding their own brands, creating content, and gracing magazine covers — and found massive success along the way.

It’s this influence that The Black Beauty Effect, a three-part docuseries airing on Xfinity in the fall, explores. As filmmaker Andrea Lewis explains in a statement announcing the upcoming series, “I’ve always wanted to create a story that captured the fullness of our impact in the beauty industry, from the celebrity makeup artists, the Black beauty editors, and the countless beauty content creators.” Lewis enlisted influencer Jackie Aina and beauty expert and editor Kahlana Barfield Brown as executive producers, and they share their own experiences through the film. Industry vets including Comcast Xfinity’s Keesha Boyd and CJ Faison of FaceForward Productions are also executive producers on the film.

Each hour-long episode will be dedicated to a different aspect of beauty: hair, skin, makeup. Expect familiar faces like host and editor Elaine Welteroth, celebrity makeup artist Sir John, and Bob the Drag Queen — as well as beauty founders like Topicals’ Olamide Olowe, Carol’s Daughter’s Lisa Price, and the Lip Bar’s Melissa Butler — all having candid conversations about more than just the glamorous side of the industry.

Check out an exclusive sneak peak at the series below.

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How Black Beauty Changed the Industry