Gucci Wants to Monogram Your Summer

Photo-Illustration: by The Cut; Photos: Gucci

If you’re privy to a true New York summer, then you know the season isn’t complete without an escape. And if you are a Gucci aficionado, that escape is the Hamptons. This weekend, the East Hampton Gucci store launched an exclusive resort collection that features monogrammed items — bags, sunglasses, hats, beach towels — reimagined for the world’s top travel destinations, including Bondi, Capri, Dubai, Mykonos, Okinawa, and Rio de Janeiro. The store offers a variety of bags adorned with a “Hamptons” leather tag, including a large tote in blue and beige and a top-handle beauty case.

Photo: Courtesy of Gucci

Gucci also made monogrammed bucket hats in a variety of colors, which will make for great selfies. In addition to accessories, there are ready-to-wear pieces such as an ’80s-style tie-dye one-piece, a monogrammed bikini and crochet at designated stores, and pop-ups in the featured cities. Because who doesn’t need a GG bikini in their lives?

Gucci Wants to Monogram Your Summer