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Does Kylie Jenner Think Going to Target Makes Her Relatable?

Photo-Illustration: by The Cut; Photos: Getty Images

Kris Jenner is not going to be happy to hear this, but it must be said: Kylie Jenner taking the Kardashian kids on a shopping spree at Target is not going to make the world forget about her private-jet usage. The kids are very cute, but they simply cannot erase the knowledge of Jenner’s reported three-minute private-jet flight. Not in this climate.

On Monday, Jenner shared a video of her taking her daughter Stormi, someone who appears to be Kim Kardashian’s daughter Chicago, and Khloé Kardashian’s daughter True, on a Target shopping trip. In the clip, the girls ride in a shopping cart and grab L.O.L. dolls off the shelves. The final image features a variety of bright plastic toys taking over a checkout counter. A totally relatable activity, right? I mean, aside from the fact that there’s what appears to be a security guard dragging the cart through the aisles, and, of course, the absurd amount of toys purchased.

On any other day, this video might be but a blip on the Kardashians’ social-media presence, but today, it’s raising eyebrows after Kylie got heat over the weekend for posting a photo of her and Travis Scott’s matching private jets. “You wanna take mine or yours?” she wrote in the caption. Bragging about your two private jets while climate change is causing unprecedented heat waves and wildfires? Not the best move. The post sparked increased interest in Kylie’s private-jet usage, as reported on the handy Twitter account @CelebJets, which tracks various celebrities’ private-jet usage. According to the account, Kylie’s jet is constantly making extremely short trips, with one recorded flight lasting a total of three minutes. Other recorded flights show Kylie’s jet regularly being used for 35-minute flights. It’s unclear if Kylie herself was actually onboard during these trips. But even if she wasn’t, it’s clear that her plane is creating a carbon footprint that is leaps and bounds more extreme than whatever your plastic straws are doing.

In this context, Kylie’s Target trip TikTok reads like an attempt to shift the narrative away from her “climate criminal” ways and make her more relatable. This is a woman who has matching diamond rings with her 3-year-old. I don’t need her to be relatable. I do, however, need the Earth to be habitable as long as possible, so if she could cool it with the private jets, that’d be a start.

Does Kylie Jenner Think Going to Target Makes Her Relatable?