Martha Stewart, a national treasure and a longtime, perhaps OG, influencer, recently announced her latest venture: a collaboration with the Anti Social Social Club, the crème de la crème for hypebeasts everywhere. For those of you who are not familiar, the Anti Social Social Club is a Los Angeles–based streetwear brand that was started in 2015 and has gained popularity over the years thanks to collaborations with Dover Street Market, as well as being seen on celebrities like Ye, BTS, and now … Martha.
She announced the collaboration on Instagram, which will be available July 30 at 11 a.m. ET in two styles and two colors. “Set your clocks!!!! They will be a sell out!!!!!!!” she wrote on Instagram. And we believe Martha.
She is on the pulse of what’s cool and, it seems, is rarely afraid to venture into the unexpected. This includes her friendship with Snoop Dogg and their joint cooking show; her kitchen creations, unveiled via song with rapper Yung Gravy; and last but not least, this thirst trap of hers from years ago, which lives on, forever etched in my mind. (Equally unexpected, but less upbeat: Tragically, six of her peacocks were recently eaten by coyotes.)
Stewart shared a photo of her holding up the anticipated merch: two black hoodies, one with an image of her dangling a lobster, and another with her eating what seems to be a clam. The text that overlaid the photo in her Instagram Story read, “Two different photos of me with shellfish.”
Good luck to the streetwear aficionados with a strong inclination toward domestic life who will be trying to nab a piece from this collection. We’ll set our clocks as advised.