This past weekend, Saks showcased its wares in a 2,000-square-foot space in Aspen for its first-ever immersive pop-up experience. The retailer marked the occasion by flying guests into town, hosting an array of outdoor activities, and providing gift bags stuffed with goodies and, most important, Saks Aspen swag.
As somebody who has never been to Aspen, my first impression was that Saks fit right in with the quaint streets lined with boutiques, coffee shops, and the White House Tavern, a sandwich shop in a 19th-century miners’ cottage. A ski-resort town in the Rocky Mountains, Aspen is the playground for some very wealthy people, including Oprah, who has a home there with its own ski path. Chic. Naturally, to accommodate the wardrobe tastes of the stars, the town of about 7,000 people is becoming a shopping hub, with more and more retailers looking to open a space there.
The Saks selection in-store was meticulously curated not only to include the company’s partners (Dior, Balenciaga, Prada, Valentino, and more) but also to highlight three brands — Loewe, Bottega Veneta, and Celine — that joined with Saks to create exclusive corners in the store. The Bottega Veneta section had a minimal backdrop to showcase a selection of white Cassette bags, while the Loewe corner was draped in orange-and-blue wallpaper and featured a mohair logo sweater that was just as colorful.
Sadly, the merch in our goodie bags was not available for purchase despite the black cap being the weekend’s North Star. But given all the interest from my friends on Instagram when I posted this photo, I hope it will be one day.
And while the pop-up ends on Friday, July 29, Saks stylists have put together a dedicated Aspen section on Saks.com so you can shop the arrangement even if you can’t casually pull a Kylie Jenner and fly out in a private jet to shop IRL.
Saks in Aspen: My Picks
These may not be hiking shoes, but they will look great while you stroll the Saturday farmers’ market on South Hunter Street.
Not a Saks merch cap but just as good.
No cottagecore look is complete without your white farm skirt.