You probably don’t need any more reasons to wander the physical and digital aisles of Target, but I’m about to give you a bunch anyway. Ever since Ulta Beauty moved in IRL and online at Target.com, your favorite place to kill time is brimming with even more beauty finds.
The retailer has also added many Black and Latinx-owned brands to its lineup over the years like Briogeo, Mented, Mielle Organics, and Black Girl Sunscreen that cater to more diverse hair and skin types. Other new launches include Ashley Tisdale’s wellness line, Being Frenshe, which launched exclusively at Target earlier this year, and Makeup Revolution’s newest Clueless collaboration. We’re, like, totally buggin’. Here are 37 items to consider adding to your cart on your next trip to Tarjay.
A trip to Target is the perfect time to drop Ruby Woo, the iconic velvety matte red that looks good on virtually everyone, into your equally red cart.
If you’re still searching for a “nude” lipstick that actually matches your skin tone, look no further. All nine of Mented’s shades were made with melanin in mind and leave your lips with a pretty, moisturized finish for everyday wear.
If you tend to go hard on the heat tools, this blend of six oils will keep things feeling soft and looking shiny. Work it into damp hair before heat-styling or use a few drops to spike your conditioner if you need to do damage control.
This ultrafine pencil is so popular because it makes your brows look like themselves, but better. The precise tip creates believable hair-like strokes, and the formula glides on to create a clean, natural-looking finish.
The jury’s still out on the whole “better than sex” claim, but this best-selling wand is definitely better than a lot of other mascaras. The hourglass-shaped brush flawlessly coats every single lash from every single angle for a dramatic, defined, and volumized look.
Believe the hype. This tool styles and dries hair at the same time so you can get a salon-like blowouts on curly and really thick hair right at home.
TikTok has spoken: This full-coverage concealer is a worthy dupe for Tarte’s Shape Tape concealer, which costs almost five times e.l.f.’s formula.
If you want silky smooth skin with a Santal-y scent at a drugstore price, look no further than this squalene-based lotion that gets glowing reviews.
Cut a bunch of steps out of your routine with this multitasker that feels as creamy as a moisturizer, has the coverage of a medium foundation, and comes with a strong dose of SPF 50. The Strategist’s resident skin-care obsessive and The Cut’s beauty director are both fans.
This exfoliating body scrub was formulated to tackle keratosis pilaris (a.k.a. “chicken skin“), but has become TikTok-famous for its ability to do everything from tackle hyperpigmentation, prevent ingrown hairs, and make your legs gleam.
If you want an instant, non-greasy glow, pick up this brightening potion that Lizzo (a self-described “oily bitch”) credits for making her skin look good naked.
This well-rounded eye cream powered by retinol has a reputation for successfully tackling eye related concerns (puffiness, dark circles, crow’s feet) all without costing a fortune.
If you want extra credit, you can get that laminated look with this non-sticky, clear brow gel. Bebe Rexha loves it for its strong hold that stays put through shows.
Wash day becomes much less of a hassle if this spouted shampoo is in your corner. The applicator directly targets the scalp, the micellar formula attracts and lifts dirt without stripping your scalp, and then it all quickly rinses out, leaving everything in its wake soft, yet squeaky-clean.
Deep-clean and softens from your scalp to your toes with this heavenly scrub of sugar crystals set in luxurious coconut oil. Like all Jen Atkin creations, it makes you and your whole bathroom smell amazing.
Keep your curls nourished, defined, and not one bit weighed down with Tracee Ellis Ross’s “holy grail” product that smells so good, it comes in candle form. It also comes in a ginormous 25-ounce version, complete with a convenient pump for hair that likes to chug moisture.
These pimple patches that flatten those pesky suckers overnight.
Slough off anything that’s clogging the top layer of your skin and look on-trend while doing it with this exfoliating mask that’s internet-famous. It looks alarming at first, but you’ll emerge from the berry-colored slush looking considerably brighter.
Whether you’re looking for a scalp treatment, a split-end treatment, heavenly smelling hot-oil treatment, or just a daily oil to seal your styles, this nutrient-rich oil does it all.
You deserve a face mist. This floral one’s great for making dehydrated skin feel dewy and your senses feel reinvigorated when that 3 p.m. feeling starts setting in.
This fresh, rose-scented aluminum-free formula alternative to traditional anti-perspirant will actually make you want to stop and smell your pits in a good way for once.
It’s always a good idea to have a serum-soaked sheet mask handy for the impending holiday hangovers and long flights. This one from the team behind K-beauty brand Glow Recipe is drenched in celery and hyaluronic acid that leaves skin feeling revived.
The key ingredient to a great at-home mani are these shiny, chip-free nail polishes that last so long, it’s kind of freaky. Its comes in shades like KMC (a muted mint), CV (a bright cherry red), and HD (a crisp, camera-ready white).
This 100 percent mineral sunscreen has won over dermatologists and TikTok skinfluencers alike with its comfortable formula. It’s smooth, sheer, and blends in effortlessly without leaving a white cast, chalkiness, or a greasy sheen behind, like many mineral sunscreens are notorious for.
If you’d like another reason to eat gummy candy in the middle of the day, these tangy hair vitamins are a good place to start.
If you have a dry face, introduce it to this extremely refreshing gel cream that’s no stranger to five-star reviews. It absorbs quickly to leave skin feeling nourished, hydrated, and ready for the rest of your routine.
It’s the season of small-talking, schmoozing, sipping, and stuffing your face. This liquid lipstick has serious staying power and will make it through a multi-course meal.
If you’re looking for an inoffensive yet effective cleanser, this is it. It’s gentle, fragrance free, hydrates with hyaluronic acid, and helps restore your protective skin barrier with the help of ceramides.
This lightweight sunscreen is so good, it’s one of the most-recommended products that people use to the last drop. It feels like a dewy moisturizer and is truly invisible on every single skin tone.
This silky cleansing balm makes removing your makeup at the end of a long day something to actually look forward to.
Though this lipstick has been around for decades, TikTok helped give the “Black Honey” shade a viral boost. Its lightweight sheer formula gives your lips a glossy sheen without feeling sticky, and the color is flattering on all skin tones.
Use this shea-butter-scented soap on your face and body if you tend to have blemish-prone skin. It contains tamarind extract to exfoliate and the tea-tree oil also soothes any irritation. Reviewers say they noticed a more glowing complexion and smoother skin within a couple of uses, and the price point makes this so accessible.
No matter what hair type you have, this cream enhances your natural curls and fights frizz without making your strands feel crunchy. Work this into damp hair and you’ll have nothing but supersoft defined waves, curls, and coils.
If you’re a bath bomb kind of person, opt for this three-pack of lavender-scented ones with a pH-balanced formula and natural ingredients like apple-cider vinegar, cocoa butter, and actual bits of lavender.
Ashley Tisdale released her own beauty brand in July 2022, and you can only find it at Target. This mist spray that you can use on your hair and body as well as linens is one of the standouts from the line. Reviewers can’t get enough of this heavenly bergamot-cedar scent.
Your dry, itchy, and irritated scalp is no match for this top-rated serum. It detoxifies and hydrates without weighing down your hair.
This customer-favorite and make-up-artist-approved micellar water has more than 1,400 ratings and counting. It gently removes any makeup, impurities, and pollution from your skin without stripping it of moisture. It’s also fragrance free for those with sensitive complexions.