h&m

You Can Exercise at H&M Now

Photo: H&M/Gregory Comollo 2023

Unlike Equinox, H&M is embracing your New Year’s–resolution fitness goals by turning its newly opened Williamsburg location into a slick, bright neon workout area. The space, which featured a holiday-themed pop-up last year, is now dedicated to the brand’s sporty side, H&M Move. Move Studio features treats from local vendors, curated playlists by Brooklyn artists, and classes taught by neighborhood fitness studios.

Photo: H&M/Gregory Comollo 2023

You can sign up online for free classes open to all skill levels through February 22. The upstairs studio is bathed in mood-improving chromotherapy lighting, and classes include dance and mindful movement with the Good Move, high-intensity workouts with Grind House, and yoga with Modo Yoga and YO.BK.

Photo: H&M/Gregory Comollo 2023

If you decide to skip the class, you can (of course) still stock up on the H&M’s workout gear across the brightly lit space and take selfies. There are sweats, leggings, sports bras, sneakers, and more to outfit your exercise videos (there’s a dedicated space for your pics and videos, obviously). Take that, ClassPass!

You Can Exercise at H&M Now