Three months ago, we crowned 2023’s first “It” girl: M3gan, the murderous doll-slash-robot who sashayed her way into our hearts and nightmares in the movie M3gan. She’s the moment. She’s the most powerful woman in STEM. She’s the titular role. And now, as is bound to happen when you have the hair and voice of a haunted angel, M3gan is a fashion model.
M3gan stars in a new campaign for Heaven by Marc Jacobs, the designer’s “polysexual” collection of Depop-core apparel. (You can thank Heaven for finding enough influencers to sit with Michael Imperioli on this never-ending couch.) The shoot, photographed by Harley Weir, imagines what M3gan would look like if, instead of getting up from that tree bench to rip a mean boy’s ear off, she up and zombie-walked her ass to the closest Hot Topic. Gone are the pussy bows, cap sleeves, and fit and flare peacoats. In their place are a black hoodie with a massive skull, knee-high platform stomper boots, and smudged under-eye mascara.
There is no campaign video (yet), so the context for M3gan’s sudden goth transformation is unclear. Is she dating the front man of a pop-punk band? Angling to become besties with North West? Maybe this is her (more) evil twin? Allison Williams, please let us know if we should hide our paper cutters.