october prime day 2023

Yep, Another Prime Day Is Coming

Photo-Illustration: by The Cut; Photo: Getty Images

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October is one of the best months of the year, and I will happily die on that hill. It means Halloween, of course, pumpkin spice lattes, apple picking, sweater weather, and … another Prime Day.

For the second year in a row, Amazon is hosting a Prime Day part two of sorts — called Prime Big Deal Day — with discounts across all categories, including fashion, beauty, home, and tech. Keep reading for everything you need to know about October Prime Day 2023, plus our picks for the best early deals to shop now.

When is Prime Big Deal Day?

Prime Big Deal Day starts on October 10 at 3 a.m. ET and runs through October 11, Amazon announced on Monday.

Who can shop the deals?

Unfortunately, you do need to be a Prime member to take advantage of Prime Big Deal Day. But here is a pro tip: Sign up for a 30-day free trial before October 10, then cancel it when the sale ends. You’ll get access to all the deals (along with other member benefits, such as free two-day shipping and Prime Video) without paying the monthly $15 fee.

What’s the difference between Prime Day and Prime Big Deal Day?

Good question. Prime Day and Prime Big Deal Day are essentially the same thing, except the former is a summer event and the latter happens during spooky szn. And, because of the timing, Amazon is touting October Prime Day as the kickoff to holiday shopping.

So, what’s on sale during Prime Big Deal Day?

Although specific deals have not yet been announced, products that were marked down during the previous Prime Day will probably be on sale again during Prime Big Deal Day. So if you didn’t get everything you wanted in July, gird your loins for October 10 and 11. To make the shopping process easier, we’ll be rounding up the best deals in every category and sharing all the Prime Big Deal Day updates you need to know. Go ahead and shop the early deals, below, in the meantime.

Best Amazon Prime Day Beauty Deals

Best Amazon Prime Day Fashion Deals

Best Amazon Prime Day Home Deals

Best Amazon Prime Day Tech Deals

Best Amazon Prime Day Travel Deals

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Yep, Another Prime Day Is Coming