friday sales

22 Things on Sale You’ll Actually Want to Buy: From Calico Critters to Tatcha

Photo-Illustration: The Strategist; Photos: Retailers

You may have noticed some posts from our friends at the Strategist on the Cut. They’ll be dropping in every now and again, sharing their expertise on the basics you don’t have time to research and the weird and wonderful things you don’t yet know you need.

Beauty is the name of the game in today’s sales roundup, as Act+Acre, Credo, and Tatcha are offering 20 percent off everything all weekend long. I’ve included some of our most popular products with Strategist readers, including soothing facial mists. And for soothing the skin on the rest of your body, we’ve got an exclusive discount just for Strategist readers on Ettitude’s cooling bedsheets (as well as the rest of the site, if you’re in market for loungewear or bath linens). And as always, make sure to sign up for our email newsletter for even more sales coverage — including five extra deals each Friday hand-selected by yours truly.


Strategist readers can take 25 percent off sitewide at Ettitude with the code STRAT25. One of our best sheet sets (especially for sweaty sleepers) is the brand’s cooling bamboo-Lyocell sheets, which earned a coveted spot in the Strategist Sleep 100.

$160 at Ettitude
with code: BLACKFRIDAY2023

The duvet cover in the same fabric also made our best-in-class guide, with one interior designer calling it “modern, minimal, and supersoft.”

$150 at Ettitude
with code: BLACKFRIDAY2023

These ultrasquishy, down-alternative pillows are a Strategist best seller pretty much every month — and they are on sale again (for a Prime Day–like price).


Toys deals are cropping up more and more each day as we get closer to the holidays. I spotted some rarely on-sale Calico Critters, which are a favorite for little ones and cool teens alike.

And for the devoted Star Wars fan who’s been glued to the Ahsoka miniseries.

Tatcha’s sitewide sale has finally returned, and everything (excluding bundles) is 20 percent off with the code THANKYOU23. As per usual, we’re eyeing the dewy skin cream, a reader favorite that our beauty columnist, Rio Viera-Newton, says instantly makes skin look “plumper, brighter, and intensely nourished.”

Brenda Song told us she can’t live without this sunscreen, which provides the perfect lightweight base for makeup (without irritating her sensitive skin).

Rio also says that this skin mist is so dewy that “on rushed, no-makeup mornings, I sometimes use this as the only step in my routine.”

There are a few nice sales going on at Madewell. All tops are 25 percent off with the code FALLIN, like this hip-length stretchy tee for layering.

And on-sale items are an extra 40 percent off with the same code. I spotted lots of denim, including our best high-waisted jeans for tall women.

This curvy version of the same jeans features a narrower waist, a longer rise, and extra room at the hips and thighs.

But if you’re into the low-rise trend, this pair of denim looks nice too.

The men’s sale section requires a bit more digging, but you can still find some gems like this pair of sage-green carpenter pants.

Kosas Revealer Concealer

Everything at Credo is 20 percent off through October 23, no code needed. The brightening Revealer Concealer from Kosas comes in 28 shades and is “insanely creamy, hydrating, and can easily be blended into the skin for a barely there, no-makeup-makeup finish,” according to Rio.

Tower 28’s soothing facial mist has been making the rounds on TikTok lately, but Rio first brought it to our attention in 2020. The sensitive-skin-friendly mist uses hypochlorous acid to help defend skin against (and heal skin from) environmental stressors and bacteria.

Tower 28 MakeWaves Mascara

The brand’s mascara recently joined our best-in-class guide to mascaras as our pick for a (less expensive) curling mascara. Strategist writer Kitty Guo says it is especially adept at coaxing her straight and downward-pointing lashes sky-high with just a few swipes.

Photo: Courtesy of the Vendor

A Heyday facialist introduced writer Jen Doll to this oil-based cleanser, which she says leaves her skin “clean, plumped, and vaguely moisturized (not oily).” It contains sunflower-seed, pumpkin-seed, and papaya-seed oils, which will keep skin dewy as we approach the times of hot radiators and extremely dry New York City apartments.

Or stock up on the bathroom-cabinet staples, like our most-dentist-recommended dental floss. (It’s also a favorite of Lauv, Danielle Duboise, and Chris Carrabba of Dashboard Confessional.) is offering 25 percent off sitewide with the code YAY25. Our best overall fanny pack is surprisingly still in stock in eight colors.

For a cross-body option, I like this minimal option from Fjällräven.

Act+Acre is also offering 20 percent off sitewide. The brand’s sulfate-free hair cleanser has made an appearance on several of our best-in-class guides, and is our top shampoo pick for oily and/or fine hair. Gregorio Ruggeri of Salon Ruggeri says it “helps nurture the growing process” because the formula includes rosemary, vetiver, lavender, and amaranth oil, all of which promote healthy hair follicles by strengthening and moisturizing hair strands from root to tip.

Dame Dip

All of Dame’s Strategist-approved vibrators are 20 percent off with the code BDAY20. The Dip is our pick for the best basic vibrator, which is made of a supersoft silicone and has five intensity levels.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

22 Things on Sale to Buy: From Calico Critters to Tatcha