friday sales

21 Things on Sale You’ll Actually Want to Buy: From Apple to Ganni

Photo-Illustration: The Strategist; Photos: Retailers

You may have noticed some posts from our friends at the Strategist on the Cut. They’ll be dropping in every now and again, sharing their expertise on the basics you don’t have time to research and the weird and wonderful things you don’t yet know you need.

If you’re looking for an outfit to wear this Valentine’s Day, check out Shopbop, where there are some really nice designer dresses (and pajamas) for up to 70 percent off. If you’re looking for something a bit more basic, check out Outerknown. And though Amazon’s deals have been less than stellar lately, I found some Strategist-approved goodies, including a $12 redness-reducing ice roller from the Strategist Beauty 100 and a four-pack of AirTags. And as always, make sure to sign up for our email newsletter for even more sales coverage — including five extra deals each Friday hand-selected by yours truly.

From $50

Our best wireless bra for large breasts is nearly half-off at Amazon. “I thought it felt almost like a typical underwire bra, support-wise,” reports our fashion writer Ambar Pardilla. “And since the lace is lined with mesh, it’s mercifully breathable.”

Apple AirTag - 4 Pack
$83 for 4
$83 for 4

This isn’t a huge discount, but we very rarely see AirTags go on sale.

The Strategist-beloved depuffing ice roller — that’s a favorite morning ritual for many celebrities we’ve spoken to — is 32 percent off when you apply the on-site coupon.

Consider this a friendly nudge to do some pre–Valentine’s Day grooming.

For the entire month of February, Amazon is offering deals on tons of baby gear — including these supersoft blankets that’d be an excellent baby shower gift.

It tickles me to know that Bioderma has a baby-safe version of its cult-favorite micellar water.

We featured these microwavable steam bags in our guide on how to pump at work, so stock up on them now.

New parents will also appreciate this single-serve coffee-maker from Keurig, which can brew an eight-, ten-, or 12-ounce cup. (Plus, the drip tray at the bottom is removable, so you can fit taller travel mugs directly underneath the dispenser.)


A white dresser that’d look just right in a nursery (or your own farmhouse-style bedroom).

We also spotted some deals for older kids, like this bento-shaped lunch box emblazoned with their favorite Pixar characters. (There’s a Disney princess version on sale, too.)

I’ve been on a gingham kick lately and am deeply interested in this pink-and-white pajama set.

This all-cotton set is also quite cute (and a bit more seasonally appropriate).

And over at Shopbop, I found some sweet sleepwear from Hill House Home for half off.

Another surprisingly still in-stock find: this Ganni beanie that’s much cheaper than usual.

Add these leggings under snow pants for an extra layer of warmth (and cuteness).

If your valentine likes the finer things in life, gift them this 100 percent cashmere eye mask — and a coupon for your massage services.

The best deal in today’s roundup is this $83 keyhole dress from Re/Done, which is 70 percent off. Would be nice for any Galentine’s Day going-out plans you have with your girlfriends.

Two outdoorsy dads told us these Outerknown jeans are supersoft, stylish, and surprisingly sturdy.

Our favorite recycled-wool socks are just $8. They can be comfortably worn with slippers around the house or sneakers when you’re going out (without getting all baggy).

These jumpsuits are “comfortable with breathable fabric that’s not stiff like that of other utility jumpsuits,” says former Strategist writer Chloe Anello. She notes that these are a good option if you’re tall; Anello is five-foot-nine and says that “the pants actually reach my ankles, which is rare.”

I’ve got my eye on this long-sleeve tee — which is woven from 100 percent organic Peruvian pima cotton — as a winter wardrobe staple.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

21 Things on Sale You’ll Want to Buy: From Apple to Ganni