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You already know what today is (again): the shopping holiday your monthly budget and mailbox (pray for them both) have been waiting for — Amazon Prime Day 2023! Chances are you know what to expect, but here’s the rundown just in case.
First, what exactly is Prime Day?
Amazon’s two-day event happening in which everything (or at least, tons of it) you have bookmarked and in your cart — beauty products, skin-care and hair-care tools, clothing and accessories, tech, home goods, and more — is on sale. And with Prime shipping, too!
And when is Prime Day?
Hello! It’s happening as you read this — and it ends today, July 12.
What’s on sale during Prime Day?
What’s actually worth it?
Lucky you, we prep weeks in advance for this moment and include only the products we have personally tested (like the NuFace skin device and the other products under our Obsessive Tester, Always Shopping, and Home tab), plus the products our readers (hello, you!) repurchase time and time again.
With the clock ticking away, it may sound overwhelming, but don’t worry: We’ve not only sorted the top Prime Day deals by category below but have linked to our stories to explain why each deal is worth it. Happy shopping!
Add to Cart, Add to Face
Now is the time to finally test that viral product that’s been on your wish list forever and restock your beauty favorites for a fraction of the price. Save on lash-lengthening mascara or CosRx’s cult-favorite essence everyone swears by for glowing skin. Hair products are also on sale, so you can fake a Dyson blowout with or without heat. Continue reading ➼
your closet will thank you
Amazon is good for way more than the basics. In fact, you can probably get your whole summer wardrobe ahead of Prime Day — shorts, sandals, and all. Levi’s is offering major discounts, so you can swap your loyal 501 jeans for a pair of shorts or lightweight trousers that are just as good. Make sure to stock up on accessories as well, because items from brands like JW Pei, Ray-Ban, and Steve Madden are nearly 50 percent off. Finish your look with discounted sandals from Franco Sarto, Camper, and more. Summer outfit planning? Done. Continue reading ➼
Upgrade Your Lifestyle
We all know this is a good time for tech deals, so yes, grab the AirPods Max — or an affordable alternative from JBL — but don’t sleep on the lifestyle deals. Everything you need to make your home a little cozier (or cleaner) is currently on sale. If you’re planning a getaway, you can save big on travel essentials like carry-ons and essential packing cubes. Continue reading ➼
- 21 Non–Prime Day Sales You Can Still Shop
- The Cut’s Prime Day Two Beauty Shopping Guide
- Prime Day Fashion Deals to Shop Before They’re Gone