amazon prime day 2023

21 Non–Prime Day Sales That Are Still Going Strong

Photo-Illustration: by The Cut; Photos: Retailers

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Amazon Prime Day is officially over, but competitor sales from retailers like Nordstrom, Target, Ssense, and Sephora are still happening throughout the month of July.

Since Prime Day featured deals on pretty much every type of product you can think of, I rounded up rival sales that are comparable — or better, in some cases! — across all categories: tech, lifestyle, fashion, and beauty. I also made sure to include items that are usually Prime Day best sellers, such as the Casper Original Mattress, Dyson V8 Origin Cordless Stick Vacuum, and Ninja Air Fryer. So essentially, you can save money on Prime Day products … elsewhere.

From Target Circle Week and Walmart+ Week to the Nordstrom Anniversary Sale and the Ulta Big Summer Beauty Sale, these are the Prime Day rivals you won’t want to miss.

Best Prime Day Tech and Lifestyle Competitor Deals


Even though Prime Day ends on July 12, Brooklinen’s rival Surprise Sale lasts through July 13. Use code SURPRISE20 at checkout to get 20 percent off everything site-wide. These linen sheets earned a glowing review from shopping editor, Bianca Nieves.

West Elm

The West Elm sale section is always full of furniture and home-décor goodies — but it’s extra good right now because all clearance décor is an extra 15 percent off.

Williams Sonoma

Williams Sonoma’s Prime Day alternative includes tons of big-ticket kitchen appliances, such as this espresso machine, the Le Creuset Dutch Oven, and the KitchenAid Stand Mixer. Shop the sale through July 12.

Urban Outfitters

If your apartment could use a revamp, head to Urban Outfitters for 30 percent off bedding, pillows, throws, prints, and home décor through July 19. This Aperol-spritz piece will take any bar-cart setup to the next level.


From $1,295

I love a good mattress sale, and Casper always delivers. Get 20 percent off the brand’s mattresses, pillows, and sheets through July 13.


Nothing is healing quite like a Target shopping spree. Make sure to take advantage of the retailer’s annual Circle Week sale through July 15. All you have to do is sign up for the free-to-join Circle loyalty program to access major deals across all categories, from kitchen and dining to home and tech.

I know I’m getting old because the thought of snagging this Dyson vacuum for 35 percent off is really doing it for me.


Don’t sleep on Macy’s — especially right now, during its annual Black Friday in July savings event. Get 25 percent off sitewide with code “JULY,” plus up to 70 percent off select items through July 12. Personally, I’ll be stocking up on kitchen gadgets, such as this high-tech Air Fryer that allows you to cook your main course and side dish simultaneously.


Walmart+Week is here (and giving Prime Day a serious run for its money). Through July 13, score thousands of deals on furniture, household essentials, kitchen appliances, electronics, and more. You can also get 50 percent off an annual Walmart+ membership, which is a rewards program that earns you tons of perks throughout the year, including free shipping and delivery, discounts on gas, a Paramount+ subscription, and access to special discounts.

Best Prime Day Beauty Competitor Sales


Sephora’s VIB Sale isn’t the only one that should be on your radar. The beauty retailer also hosts a summer skin-care sale, during which you can save on select products every day through July 15. Today’s deals include 25 percent off this lightweight brightening cream.

Ulta Beauty

When it comes to Prime Day alternatives in the beauty category, Ulta reigns supreme. The retailer’s summer sale features up to 50 percent off skin care, makeup, fragrance, hair care, and body care. Score top-rated products — like this lightweight hair dryer that has a built-in ion generator for smooth and shiny results — for a fraction of the price.

MAC Cosmetics

During MAC’s Summer Sale, you can score 25 percent off so many cult-classic products that beauty pros swear by, including Ruby Woo. Makeup artist Beau Nelson previously told the Cut this iconic shade is “vivid” and “velvety.”

Charlotte Tilbury

If you, too, are obsessed with all things Charlotte Tilbury, now is the time to stock up on your favorite products. Lip kits, eyeshadow duos, and skin-care sets featuring the brand’s all-time best-selling products are up to 40 percent off right now.

Best Prime Day Fashion Competitor Deals


Ssense sales never disappoint, and this one has some serious steals. Score up to 70 percent off clothing, bags, shoes, sunglasses, jewelry, and more from emerging designers, cool-girl brands, and established fashion houses.


Net-A-Porter is offering an extra 15 percent off select sale items, such as this satin bustier that’s ideal for layering or styling with baggy jeans. Other highlights from the sale include mules by The Attico, a sequin knitted maxi by Proenza Schouler, and and a cashmere blanket by Loewe.


We can’t talk about Prime Day rivalry events without mentioning the Nordstrom Anniversary Sale. It kicks off on July 17, but Nordstrom card members get early access to thousands of discounts on clothing, accessories, beauty products, and home essentials. We suggest previewing the sale and shopping early deals in the meantime. I’ve already added these washable silk pajamas to my cart.


We’re halfway through summer, which means most of your cute swimsuits have probably already had their moment. If you want to add a few more to your collection before the season ends, shop CUUP’s summer sale for up to 70 percent off bikinis and one pieces (as well as undergarments).

Moda Operandi

Moda Operandi is also having a massive designer sales event. Get up to 70 percent off those splurge-worthy pieces you’ve been eyeing for months. This vacation-ready skirt from Christopher Esber is at the top of my list.

Saks Fifth Avenue

For more designer deals, make sure to check out Saks Fifth Avenue. The department store is offering 70 percent off labels like Zimmerman, Cult Gaia, Self-Portrait, and Brandon Blackwood. The sale also features lifestyle and home decor favorites from brands like Jonathan Adler, Le Creuset, and Tumi.


Madewell is hosting the Big Summer Sale through July 12, which is basically exactly what it sounds like. Score up to 70 percent off everything from tote bags and sandals to sundresses and tees — plus get $50 denim — when you use code “HOTDEAL” at checkout.


Coach is offering 50 percent off all sale styles from now through July 25. Don’t skip this one if you’re in the market for summer accessories, including handbags, sandals, and jewelry.


Summersalt is known for creating sustainable and size-inclusive swimwear that flatters a wide range of body shapes and sizes. Right now, the brand is offering 25 percent off site-wide with code SALE25, plus up to 60 percent off select styles and free shipping on orders over $250.

21 Non–Prime Day Sales You Can Still Shop