It’s the time of year where you’re buying presents for your family, friends, work wife/hubby, and maybe the neighbor you’ve become super-close with since the start of the pandemic. If you’re looking to shop small, locally, and consciously, this is the guide for you. These Black-owned businesses not only have a great selection of gifts, they’re run by entrepreneurs who are creating spaces to foster the next generation of creators.
From cozy winter clothing to matcha kits to experiences that will help you or a friend grow their career, check out these 25 Black-owned businesses to shop and support this holiday season and beyond.
House of Aama
Founded by a mother-daughter duo, House of Aama is a vehicle for storytelling. Los Angeles–based Rebecca Henry and Akua Shabaka do extensive research into the Black experience in order to create their collections. You’ll find references in their silhouettes, shapes, and patterns.
Gift this relaxed-fit, cotton-blend hoodie made of deadstock fabric anyone will appreciate.
Founded by Diarrha N’Diaye-Mbaye, Ami Colé is a celebration of melanin-rich skin. The clean beauty brand from the beauty marketer turned founder features all the essentials for a fresh-faced look. The Skin-Enhancing Tint comes in a number of rich tones, or opt for the universal highlighter, gloss, or new mascara.
The L.A.-based label founded by Alexandra Bunch offers high-quality pieces and some of the best cargo pants you’ll ever wear.
Cinch the waistband and leg openings for a more customized fit in these oversize pants. Shop them while they’re still available.
This Canada-based brand’s wares are ethically made and produced in small batches to help eliminate waste. Shop minimal but luxurious wardrobe staples in neutral tones for mixing and matching.
Natural cotton with an oversize fit; this is all they’ll want to wear.
Founded by Sherri McMullen, the Oakland, California–based concept shop offers luxury fashion. Expect to see established and emerging designers like Jacquemus, Christopher John Rogers, Proenza Schouler, Khiry, and more.
Gift these understated gold-plated, gender-neutral studs.
Funlayo & Shola Alabi launched their company in their kitchen, making products to soothe their family’s eczema and dry skin. Shea butter proved to be the solution, and you can find it in many of their beauty products.
Everything they need to cleanse, scrub, and moisturize dry skin this winter.
AMP Beauty LA
Founded by a group of sorority sisters and HBCU alums, the L.A.-based retailer stocks more than 50 Black-owned brands. It offers everything from body care and wellness to luxury skin care and lashes, and is a one-stop shop for beauty.
Moroccan amber is the base of this long-lasting scent; gift it to your favorite candle-obsessed friend.
Founded by former makeup artist and aesthetician Lesley Thornton, Klur offers nontoxic, natural skin care in sustainable packaging.
Gift this non-stripping, gently resurfacing cleanser to the skin-care obsessive who probably already has this on their list.
It’s not every day a brand goes viral, but it happened with Creased Label. The newly launched loungewear company made a buzz on Twitter, and now its cozy boxer sets are available to shop.
The cozy cotton-chenille set features boxers and matching tank made for lounging.
The concept store created by Telsha Anderson offers luxury goods sourced from around the world. In-store and online you can shop a curated selection of goods from brands like Ottolinger, Aisling Camps, Theophilio, Maryam Nassir Zadeh, and more.
Coordinates are all the rage; gift this top to your favorite fashionista, who can mix and match it with a full set.
You might know Sincerely, Tommy — it’s one of our favorite concept stores, where you’ll always find inspiring, curated pieces. I love stopping by to grab a matcha from our favorite barista, Pissy Pussy, in the morning.
Gift these unique hoops with a pearl accent; we can almost guarantee they won’t have them already.
The Glazed G is iconic and will have you feeling like a baddie any day of the week. Plus it makes a perfect Zoom-call tee.
Savoy’s Objects is a luxury vintage home-décor company founded by Reegan Savoy Houston. If you’re looking for interesting pieces from the ’60s to the ’80s, this is the place.
This vase is more like an art piece, so you don’t even need to add flowers.
Glosshood, founded by Sienna Brown, is a lifestyle brand that’ll satisfy your early-’00s nostalgia. Right now it sells only one product, a lip gloss, but the brand also shares free curated playlists on Apple Music and Spotify to set an overall vibe while you moisturize your lips.
This organic gloss is ideal for winter-chapped lips, leaving them looking dewy and plump.
Hanahana Beauty is a clean skin-care and wellness brand founded by Abena Boamah-Acheampong. It’s drawn from her childhood and her family, who used shea butter to heal common ailments. She sources the ingredient from the Katariga Women’s Shea Cooperative in Ghana. It serves as the base for most of her products, but she features other natural ingredients in her scrubs and balms as well.
This customer favorite is a rich blend of shea, cocoa, and mango butters.
Yo Soy Afro Latina’s mission is to empower Black women within the Latinx community. The lifestyle brand celebrates the beauty, experiences, and culture of the Afro Latinx community.
A coffee mug that reminds you “I have flavor” each and every morning.
Golde was born in Brooklyn in 2017 in the one-bedroom apartment of Trinity Mouzon Wofford, who is the co-founder and CEO. The brand is on a mission to make wellness easy, accessible, and fun for everyone.
All the essentials you need for the perfect at-home matcha experience.
MindfulFee is a lifestyle brand encouraging women to love and heal themselves.
An affordable and cute gift for somebody’s mama.
Founded by Shiara Robinson, LaSette is a stylish lingerie line you can layer under daytime clothes or show off for a night out.
This set is not only lacy and pretty — it’s comfortable enough to wear under sweats.
Looking for a customizable gift? Check out BROKEG3MS. Founded by Jourdan Ferguson, the brand makes colorful necklaces, nameplates, and pendants that playfully reference streetwear iconography like the Nike swoosh and the Air Jordan logo.
Cheerful and sparkly, give this to a friend who always knows what to say to make you smile.
This New York City–based brand is designed by Courtney Brown and Fatou Diakite. It offers unique spins on closet staples.
This ribbed tank top is a great twist on the summertime basic.
Featured in the Cut’s On the Rise series, EDAS, founded by Sade Mims, makes unique jewelry, bags, and art objets.
Give the person who loves a statement ring this swirled number.
Murdock uses crochet techniques to create streetwear-inspired pieces as well as little accessories like scrunchies and handbags.
Get this for the friend who’s always asking you for a hair tie.
Dermasaa is a New York City–based holistic skin-care service founded by Samantha Mims, a licensed skin therapist. Her treatments are geared toward boosting cell regeneration, leaving your face looking refreshed and glowing.
If you’re looking for a quick yet effective facial, this 30-minute service offers a deep cleansing, followed by a micro-current treatment and application of hydrating products. Gift this to your NYC-based friend who needs a treat or get one for yourself.
Based in Detroit, Plant Economy is a community for Black botanists and gardening enthusiasts. When you buy its bags or pots, they come with tags that feature seeds embedded in the paper so you can grow your own plants.
Give this set of three planters to the plant person in your life — just note that they don’t come with the succulents shown.
Founded by Jason Evege, Linoto is an affordable line of linen home goods, including boxers, sheets, towels, and more.
Upgrade his underwear drawer with these soft boxers.
Best known for its whimsical shoes that feature everything from ruffles to feathers to cow print, Aurora James’s Brother Vellies line also includes cute accessories that make great gifts.
Gift sustainable and stylish ’90s- inspired, minimalist mules.
More Gift Guides
- Gift of the Day: Byredo Hand Cream
- Gift of the Day: Nails That Will Never Chip
- The Cut’s Advent Calendar Gift Guide