It’s the time of year when you’re buying presents for your Gen-Z family member, friends, work wife-slash-hubby, and maybe the neighbor you’ve become super-close with since working from home (if that’s still a thing for you). If you’re looking to shop small, locally, and consciously, this is the guide for you. These Black-owned businesses not only have a great selection of gifts, they’re run by entrepreneurs who are creating spaces to foster the next generation of creators.
From cozy winter clothing to matcha kits to experiences that will help you or a friend grow their career, check out these 29 Black-owned businesses to shop and support this upcoming holiday season and beyond.
House of Aama
Founded by a mother-daughter duo, House of Aama is a vehicle for storytelling. Los Angeles–based Rebecca Henry and Akua Shabaka do extensive research into the Black experience in order to create their collections. You’ll find references in their silhouettes, shapes, and patterns.
Gift this relaxed-fit, cotton-blend hoodie made of deadstock fabric anyone will appreciate.
Ami Colé
Founded by Diarrha N’Diaye-Mbaye, Ami Colé is a celebration of melanin-rich skin. The clean beauty brand from the beauty marketer turned founder features all the essentials for a fresh-faced look. The Skin-Enhancing Tint comes in a number of rich tones, or opt for the universal highlighter, gloss, or new mascara.
Gift the founder’s favorite products, a mascara that will give you fluffy, flake- free lashes, the lip oil dubbed the Telfar bag of lip gloss and the light catching highlighter that gives you the most luminous complexion.
Local European
The L.A.-based label founded by Alexandra Bunch offers high-quality pieces and some of the best cargo pants you’ll ever wear.
This isn’t your average tank top. Add a little flair to your basics with this contour fitting top.
Re Ona
This Canada-based brand’s wares are ethically made and produced in small batches to help eliminate waste. Shop minimal but luxurious wardrobe staples in neutral tones for mixing and matching.
Natural cotton with an oversize fit; this is all they’ll want to wear.
Grind Like a Doll
This Texas althleisure brand is committed to community and inclusivity with its colorful sets. Its selection of bold-hued leggings, sports bras, and jackets are both functional and stylish.
These leggings aren’t only comfortable, but they’re flattering and the color screams main-character energy for the gym.
Shop McMullen
Founded by Sherri McMullen, this Oakland-based concept shop offers luxury fashion. Expect to see established and emerging designers like Jacquemus, Christopher John Rogers, Proenza Schouler, Khiry, and more.
AMP Beauty LA
Founded by a group of sorority sisters and HBCU alums, the L.A.-based retailer stocks more than 50 Black-owned brands. It offers everything from body care and wellness to luxury skin care, and lashes.
Moroccan amber is the base of this long-lasting scent; gift it to your favorite candle-obsessed friend.
Klur
Founded by former makeup artist and aesthetician Lesley Thornton, Klur offers nontoxic, natural skin care in sustainable packaging.
Gift this non-stripping, gently resurfacing cleanser to the skin-care obsessive who probably already has this on their list.
Topicals
Founded by Olamide Olowe in 2018, Topicals has been a game-changing skin-care brand for all types of skin. So much so, it is currently one of the fastest-growing skin-care brands in Sephora.
This serum is great for anyone with hyperpigmentation.
Creased Label
It’s not every day a brand goes viral, but it happened with Creased Label. The newly launched loungewear company made a buzz on Twitter, and now its cozy boxer sets are available to shop.
The cozy cotton-chenille set features boxers and matching tank made for lounging.
Shop T.A.
The concept store created by Telsha Anderson offers luxury goods sourced from around the world. In-store and online you can shop a curated selection of goods from brands like Ottolinger, Aisling Camps, Theophilio, Maryam Nassir Zadeh, and more.
Gift this top to your favorite fashionista, it’ll be a closet staple forever.
Glosshood
Glosshood, founded by Sienna Brown, is a lifestyle brand that’ll satisfy your early-’00s nostalgia. Right now it sells only one product, a lip gloss, but the brand also shares free curated playlists on Apple Music and Spotify to set an overall vibe while you moisturize your lips.
This organic gloss is ideal for winter-chapped lips, leaving them looking dewy and plump.
Fear of God
From sportswear to tailored looks, Jerry Lorenzo’s Fear of God has become a cultural staple in the industry.
Hanahana Beauty
Hanahana Beauty is a clean skin-care and wellness brand founded by Abena Boamah-Acheampong. It’s drawn from her childhood and her family, who used shea butter to heal common ailments. She sources the ingredient from the Katariga Women’s Shea Cooperative in Ghana. It serves as the base for most of her products, but she features other natural ingredients in her scrubs and balms as well.
This customer favorite is a rich blend of shea, cocoa, and mango butters.
Yo Soy Afro Latina
Yo Soy Afro Latina’s mission is to empower Black women within the Latinx community. The lifestyle brand celebrates the beauty, experiences, and culture of the Afro Latinx community.
A coffee mug that reminds you “I have flavor” each and every morning.
Oma the Label
New York–based fashion stylist Neumi Anekhe always looked for quality jewelry pieces that could be staples in her wardrobe, and when she couldn’t find any, she created her own with Oma the Label.
A jewelry box with these hoops is a collection with taste.
Golde
Golde was born in Brooklyn in 2017 in the one-bedroom apartment of Trinity Mouzon Wofford, who is the co-founder and CEO. The brand is on a mission to make wellness easy, accessible, and fun for everyone.
All the essentials you need for the perfect at-home matcha experience.
MindfulFee
MindfulFee is a lifestyle brand encouraging women to love and heal themselves.
LaSette
Founded by Shiara Robinson, LaSette is a stylish lingerie line you can layer under daytime clothes or show off for a night out.
This set is not only lacy and pretty — it’s comfortable enough to wear under sweats.
Stript
Jumpsuits are more than just loungewear for this D.C.-based brand, they are the essence of any outfit. Stript’s one-pieces come in bubble-gum pink, black, baby blue, and more.
BRoKEG3MS
Looking for a customizable gift? Check out BROKEG3MS. Founded by Jourdan Ferguson, the brand makes colorful necklaces, nameplates, and pendants that playfully reference streetwear iconography like the Nike swoosh and the Air Jordan logo.
Cheerful and sparkly, give this to a friend who always knows what to say to make you smile.
Elisa Johnson
Elisa Johnson’s eyewear is a collection of timeless classics that has everything from aviator styles to funky printed square styles.
Gift these to the friend who can’t take their shades off. They may not be the infamous Loewes, but they’re just as fun to wear.
EDAS
Featured in the Cut’s On the Rise series, EDAS, founded by Sade Mims, makes unique jewelry, bags, and art objets.
Murdock
Murdock uses crochet techniques to create streetwear-inspired pieces as well as little accessories like scrunchies and handbags.
Get this for the friend who’s always asking you for a hair tie.
Dermasaa
Dermasaa is a New York City–based holistic skin-care service founded by Samantha Mims, a licensed skin therapist. Her treatments are geared toward boosting cell regeneration, leaving your face looking refreshed and glowing.
If you’re looking for a quick yet effective facial, this 30-minute service offers a deep cleansing, followed by a micro-current treatment and application of hydrating products. Gift this to your NYC-based friend who needs a treat or get one for yourself.
Plant Economy
Based in Detroit, Plant Economy is a community for Black botanists and gardening enthusiasts. When you buy its bags or pots, they come with tags that feature seeds embedded in the paper so you can grow your own plants.
Give this to the plant person in your life — just note that they don’t come with the succulents shown.
Linoto
Founded by Jason Evege, Linoto is an affordable line of linen home goods, including boxers, sheets, towels, and more.
Brother Vellies
Best known for its whimsical shoes that feature everything from ruffles to feathers to cow print, Aurora James’s Brother Vellies line also includes cute accessories that make great gifts.
Gift sustainable and stylish ’90s- inspired, minimalist mules.
Tejahn Burnett
The namesake brand Téjahn Burnett is a contemporary footwear brand deeply rooted in the founder’s Canadian Jamaican lineage.
Finding sexy heels that are also comfortable is hard. These are both. Gift these to the stylish friend who loves a unique sandal.
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