This week, Keanu Reeve’s face got a new job.
He is the very serious star of Saint Laurent’s fall 2019 fashion campaign, which was photographed by David Sims in high-contrast black-and-white. In one image, Keanu wears a pinstripe suit and aviator sunglasses. He casts his gaze downward, as though he nodded off in the middle of the shoot, or just remembered that it’s only Wednesday. In another, he closes his eyes while his unkempt hair blows in the wind. Maybe he’s thinking about how nothing is real. Or maybe he just really hates wind machines. Regardless, he looks effortlessly dreamy in the way that only Keanu Reeves can.
In one full-body image, Keanu wears a black leather motorcycle jacket and stuffs his hand into his pocket like someone who doesn’t know what to do with their hands. Keanu loves motorcycles and motorcycle jackets. That’s honestly the only thing we know about him, besides the fact that he looks very good doing very little.
That’s really all you need to know, though, for a fashion campaign like this to work. We were so inspired, we found 47 more photos of Keanu Reeves looking deep in thought, and doing things with his hands. As you can see, no one does it better.