BCBG Max Azria
Latest Shows from BCBG Max Azria
Fall 2018 RTW
Spring 2017 RTW
Pre-Fall 2016
Pre-Fall 2016
Spring 2016 RTW
Spring 2016 RTW
Resort 2016
Fall 2015 RTW
Fall 2015 RTW
Spring 2015 RTW
Resort 2015
Fall 2014 RTW
Fall 2014 RTW
Pre-Fall 2014
Pre-Fall 2014
Spring 2014 RTW
Spring 2014 RTW
Resort 2014
Resort 2014
Fall 2013 RTW
Fall 2013 RTW
Pre-Fall 2013
Pre-Fall 2013
Resort 2013
Resort 2013
Spring 2013 RTW
Spring 2013 RTW
Fall 2012 RTW
Fall 2012 RTW
Spring 2012 RTW
Spring 2012 RTW
Label Overview

BCBG is an acronym for bon chic, bon genre—or good style, good attitude. Designed by Max Azria under the close supervision of wife Lubov, the urban-urchin label’s got legions of celebrity clients, 475 retail boutiques worldwide, and a slew of offshoots, including the more casual BCBGeneration, the more upscale Max Azria Collection, and BCBGirls footwear, with acquisitions ranging from mass-market MAXRave to legendary Hervé Léger. Dresses and mix-and-match separates are the brand’s bread and butter: youthful but not cutesy, easy-to-wear, and with a bit of an edge.
- Designed By
- Max Azria, 1989 - Present
- Sibling Labels
- Max AzriaHervé Léger
- Owned By
- Max Azria, BCBG Max Azria Group
- Websites
- http://www.bcbgmaxazriagroup.com/
Latest News
-
Watch the BCBG Max Azria Show Live
-
Seen at Fashion Week: In the Shadows at Jason Wu, rag & bone, and More
-
New Fall 2014: Creatures, Chai, BCBG, Shoji
-
So You Have a Boring Coat: 10 Ways to Dress Around It
-
All the Front Rows From Day One at Fashion Week
-
Zoom Shot Pop Quiz: Abstract Florals, Pretty Lace, and More
-
Spring 2014 RTW Shows: BCBG, Honor, and More
-
Fug Girls: Heidi Klum, Sheer Panels at BCBG
-
Watch the BCBG Max Azria Show Live
-
Max Azria May Lose More Control of His Company
-
Sorry, Animals: 137 Furriest Fashion Week Looks
-
Fall 2013 Offers Up a Sequel to the Gladiator Boot
-
Pretty Yet Practical Parkas Hit the Runway
-
Zoom on This: Creatures of the Wind, BCBG, and More
-
See 34 Chic Navy Bags
-
24-Hour Capsule Wardrobe: Emmanuelle Alt’s Day-to-Night Uniform
-
Harnesses Dominate the Runways
-
Runway Shows to Be Live-Streamed in Times Square This Year
-
Michelle Obama Crammed a Lot of Outfits Into Her Olympic Weekend
-
Best Bet: BCBG Max Azria Sheridan Dress
-
More on That Weird Max Azria Playboy Condom Lawsuit
-
BCBG’s Max Azria Sued Over a Bizarre Playboy Condom Deal That Never Was
-
Fug Girls: Jessica White’s Hat Threatens to Hit Erin Wasson in the Face at BCBG
-
Halston Plots Its Comeback, Apparently Has Tons of Money
-
Meet the New Girl: Linnea Regnander Noms on Popcorn and M&M’s in the Same Bucket
-
New Pre-Fall Collections: Donna Karan, Doo.Ri, Hervé Léger, and More
-
Meet the New Girl: Maddie Kulicka Likes Her Own Generation, Thank You Very Much
-
Meet the New Girl: Arizona Muse Recommends You Don’t Take Anything Personally
-
New Spring Collections: Peter Som, Rag & Bone, Jason Wu, and More!
-
Fug Girls: Ashlee Simpson, Nicest Celeb at BCBG Max Azria