Hervé Léger

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Max Azria, 2008 - Present

The pioneer of the body-con craze, Léger used properties formally associated with foundation garments to create dresses that mold the body and make it look tight as a drum. The figure-sculpting bandage dress was a staple in the late eighties and nineties, and has resurfaced on the formidable forms of celebs and socials. Founded in 1985 by Hervé Léger, (who changed his name to Hervé L. Leroux after he lost the rights), BCBG Max Azria acquired the French label in 1999. Léger was promised "unconditional support," but the relationship soured when BCBG cut the budget and Léger refused to cooperate. He was fired just six months after the takeover. Today, Azria designs the line. He’s added beads, feathers, cashmere insets and appliqué to vary the legendary look.

Designed By
Max Azria, 2008 - Present
Sibling Labels
Max AzriaBCBG Max Azria
Owned By

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