Miu Miu

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Label Overview

Miuccia Prada, 1993 - Present

The hip kid sister to the refined Prada label, Miuccia Prada launched Miu Miu—also her nickname—in 1993 as the lower-priced offshoot to her signature line. With hints of metallic lamé, sexy silk dresses, wild pseudo-mod prints, on-trend tunics, and sought-after vertiginous heels, Miu Miu epitomizes quirky chic, earning the line enough attention to garner its own identity. The label can count stand-alone boutiques in over a dozen cities, major names for advertising campaigns—Kirsten Dunst and Lindsay Lohan, among others—and lucrative sales: a reported $161.25 million in 2005.

Designed By
Miuccia Prada, 1993 - Present
Owned By
Prada S.P.A.

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