Displaying all articles tagged:


  1. scent memories
    For This Skin-Care CEO, Happiness Smells Like Fresh-Cut GrassDeciem co-founder Nicola Kilner shares her favorite scents, from Central Park to her brand’s brick-and-mortar stores.
  2. skin deep
    Deciem Is Now a Billion-Dollar CompanyThanks to Estée Lauder.
  3. the beauty of it all
    The CEO of Deciem Believes Beauty Is About Being HumanDeciem’s Nicola Kilner on life after Brandon Truaxe and her own personal beauty rituals.
  4. beauty
    Deciem Is Doing Something Truly Abnormal“Hyper-consumerism poses one of the biggest threats to the planet.”
  5. obituaries
    Deciem Founder Brandon Truaxe Has Died“We are all in disbelief and shock,” Deciem acting CEO Nicola Kilner wrote in an email to staff Monday morning.
  6. deciem drama
    Deciem Is Coming to Sephora in JanuaryOnce again, The Ordinary is even more accessible.
  7. deciem drama
    Deciem Says It’s Going to Be Just Fine After Last Week’s DramaNow that former CEO Brandon Truaxe has been ousted, the company may have a few major changes on its horizons.
  8. deciem drama
    How Did the CEO Meltdown Become Ordinary?Why we couldn’t look away from Brandon Truaxe’s social-media collapse.
  9. deciem drama
    Brandon Truaxe Is Officially Out As Deciem CEOOntario judge also ruled that Truaxe will no longer have access to Deciem’s social-media accounts, nor will he be able to communicate with employees.
  10. deciem drama
    Is Deciem’s CEO Locked Out of Instagram?Brandon Truaxe is now posting from another account.
  11. deciem drama
    The Drama That Took Down Deciem, The Year’s Hottest Beauty BrandIn January, CEO Brandon Truaxe started drama on Instagram — and then didn’t stop.
  12. deciem drama
    Deciem’s Investors Are Turning On Founder Brandon TruaxeEstée Lauder wants Truaxe out.
  13. deciem drama
    Deciem’s Founder Says He’s About to Close His Wildly Popular Skin-Care CompanyWait, should we be stocking up on serums?
  14. the abnormal beauty company
    Deciem’s Co-CEO Rejoins the CompanyNicola Kilner is back.
  15. new launches
    The Ordinary Is Launching Cleansers and SunscreenNew products from “the Everlane of beauty.”
  16. the abnormal beauty company
    The Ordinary Is Still Making New ProductsDeciem has some new launches.
  17. the abnormal beauty company
    The Ordinary Is Officially Leaving SephoraIt’s moving to Ulta.
  18. the abnormal beauty company
    The 12 Biggest Revelations From Deciem CEO Brandon Truaxe’s Open LetterHere’s the latest.
  19. the abnormal beauty company
    Deciem CEO Brandon Truaxe Calls for Help in a New Instagram PostHe begged followers to dial 911.
  20. the abnormal beauty company
    Deciem CEO Brandon Truaxe Fires U.S. StaffYour 7 percent glycolic comes with a side of bullying accusations.
  21. the abnormal beauty company
    Deciem CEO Claims Things Are Okay Despite TurmoilBrandon Truaxe says the company is not in danger.
  22. the abnormal beauty company
    The Drama Continues at Deciem, As More High-Level Executives DepartA co-CEO and CFO are out.
  23. niche drama
    Reddit Sniffs Out Fake Beauty Commenter on GlossierA tale of fake accounts and copying allegations.
  24. the abnormal beauty company
    Why Are People Burning the Ordinary’s Products?New Instagram drama has people fired up.
  25. the abnormal beauty company
    Why Is This Skin-Care Founder Going Rogue on Instagram?Your guide to the drama surrounding the man behind the Ordinary.
  26. for richer or pore-r
    This Beauty Brand Is Making Their Products Cheaper Just Because They CanA sister company to the Ordinary is taking the unusual step of reducing prices.
  27. skin deep
    The Hottest New Skin-Care Line Is Now at SephoraGet your VIB points with the Ordinary.
  28. for richer or pore-r
    The Ordinary, the Everlane of Skin Care, Will Begin Selling at SephoraThese products really work and they can now contribute to your VIB Rouge status.
  29. skin deep
    Meet the Everlane of Skin CareThe Ordinary sells skin-care basics for under $20.