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Epic Lifeguards

epic lifeguards Aug. 6, 2009

Epic Hollister Isn’t So Epic to Soho ResidentsA sign saying “Go Home Hollister” appeared on a building across the street.

By Sharon Clott
epic lifeguards July 20, 2009

Hollister Sort of Hired Fake Customers to Shop on Opening DayEmployees from other Hollister stores were flown in to walk around and look pretty.

By Amy Odell
epic lifeguards July 14, 2009

New ‘Epic’ Hollister Store Is Epically AwkwardShirtless models are perhaps only a good idea in theory.

By Amy Odell

epic lifeguards July 13, 2009

Lifeguards Now on Duty at New Hollister StoreSunscreen: check. Shirts: not so much.

By Amy Odell