Goop Will Now Tell You Whether Their Stories Are Rooted in Science
Gwyneth Paltrow’s wellness company is becoming more transparent.
By Sarah SpellingsGoop
Most Recent Articles
Gwyneth Paltrow Is Reportedly Heading to Mexico For Her Bachelorette Party
In one of her favorite vacation spots.
By Amanda ArnoldHow Goop’s Beauty Editor Gets Her Skin So Good
The very glowy Megan O’Neill on her favorite products.
By Emily SundbergThe One Moisturizer I Use for Bright, Clear Skin
The one product I always keep in rotation.
By Sierra TishgartBLOGVERTORIAL/SPONSORSHIP AD CODE
Gwyneth Paltrow Is Apparently Really ‘Excited’ to Recouple
“Even though I’m 45, I sort of feel like a 21-year-old,” she says.
By Katie Van SyckleGwyneth Paltrow Wants Us to Take $10 Baths Every Night
Introducing Goop’s new bath soaks.
By Shannon BarbourGwyneth Paltrow Officially Announces Engagement on the Cover of Goop Magazine
She confirmed the longtime rumor about her and Brad Falchuk.
By Gabriella PaiellaGwyneth Paltrow Wants You to Fill Your Butt With Coffee
With the Implant O’Rama at-home enema!
By Madeleine AggelerWatch Rihanna’s Makeup Get Beautifully Annihilated
But do not show her.
By Samantha Lee, Kenny Wassus and Madeline MuzziGoop Wants You to Buy an Infinity Scarf for Dogs
For the stylish canine in your life.
By Lisa RyanI Took Pregnancy Advice From Famous People
Being pregnant is so confusing. What do you eat? How much do you vomit? Only a celebrity would know the answer.
By Rebecca HarringtonGwyneth Paltrow Wants to Take Goop ‘in the Field,’ Maybe to Flint, Michigan
It’s a pivot to video that might start in Flint.
By Hunter HarrisOkay, Now Goop Is Just Messing With Us
Who’s laughing now? (Us. It’s still us.)
By Allison P. DavisMartha Stewart Bravely Asks, ‘Who’s Goop?’
Andy Cohen had to explain Goop to her.
By Lisa RyanGoop Is Partnering With Christian Louboutin for Some Very Expensive Shoes
It will include a shoe for babies.
By Indya BrownGwyneth Paltrow Gets Covered in Mud for the First Issue of Goop Magazine
Goop, in print.
By Gabriella PaiellaThe 23 Most Ridiculous Moments in Goop History, Ranked
From recommending healing stickers to sex bark to the notorious jade yoni eggs.
By Gabriella PaiellaConsumer Watchdog Group Calls Out Goop for ‘Deceptive’ Claims
Truth in Advertising filed a complaint asking California state regulators to investigate Goop’s marketing.
By Madeleine AggelerThis Week in Drama: Kardashian Kocaine Rumors, Chris Christie Gets Fat-Shamed, and Multiple Trump-Email Leaks
We recap the pettiest squabbles, juiciest feuds, and other niche drama you didn’t know you were living for every week.
By Gabriella Paiella and Jessica RoyGwyneth Paltrow Threw a Minions-Themed Party in the Hamptons
The hottest event of the season.
By Lisa Ryan