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Hugo Boss

  1. new faces of things
    Liam Payne’s Face Has a New JobThe former boy-bander is the new face of Hugo Boss’s icy fragrance.
    By Erica Smith
  2. gallery
    See the Fashion Campaigns for Spring 2019From Gucci, Chloé, Saint Laurent, Raf Simons, and more.
    By Andrew Nguyen
  3. nyfw spring 2019
    Watch the BOSS Runway Show LivestreamEnjoy
  4. now smell this
    Watch Jamie Dornan Yearn and PineIn a new scent film for Hugo Boss.
    By Hayley Schueneman
  5. scent
    Jamie Dornan’s Face Has a New JobThe actor is one of the faces of Hugo Boss’s new fragrance, BOSS THE SCENT.
    By Hayley Schueneman
  6. See the Newest Fashion Campaigns for FallAnd more from Gucci’s Star Trek–inspired campaign.
    By Kelsi Trinidad
  7. now smell this
    Chris Hemsworth on Aging, Surfing, and What Exactly Thor Smells LikeDoes Thor’s hammer have a scent?
    By Kathleen Hou
  8. who’s the boss?
    Hugo Boss Pulls Out of NYFW for Next SeasonBut the brand says it’s sticking with designer Jason Wu.
    By Véronique Hyland
  9. Watch the Boss Women Show LivestreamEnjoy!
    By the Cut
  10. video
    Hugo Boss’s New Video Is a Love Letter to L.A.Sunsets and palm trees.
    By Stephanie Eckardt
  11. wellness theories
    Victor Cruz on Fitness, Gummy Bears, and Fragrance“You don’t have to go to the gym and do 100 reps on the bench press.”
    By Victor Cruz As told to Ashley Weatherford
  12. scent of a man
    Theo James on Eyebrows and ManscapingThe Divergent actor is the new face of Hugo Boss.
    By Ella Cerón and Ella Ceron
  13. fragrant friday
    How to Smell Like a Mimosa Wherever You GoA scent that’s sugary but not too overpowering. 
    By Ashley Weatherford
  14. video
    Watch a Dreamy Reimagining of Hugo Boss’s Spring CollectionA compilation of sultry Polaroids by legendary photographer Maripol, set to her own music.
    By Erica Schwiegershausen
  15. Margot Robbie Talks About That Underwater W Cover“They told me to practice in the bathtub.”
    By Jamie Miles
  16. editors picks
    NYFW, Day 7: 5 Things I Liked on WednesdayFringed leather dresses at Proenza Schouler and teddy-bear slides at Jeremy Scott.
    By rebecca ramsey
  17. new york fugging city
    The Fug Girls: A Glowing, Pregnant Zoe Saldana at Hugo BossPlus an appearance from a very dapper-looking Justin Theroux.
    By The Fug Girls
  18. heavy metal
    Jason Wu Gets Friendly With a Robot in WDigital get down.
    By Véronique Hyland
  19. new york fugging city
    Fug Girls: Reese Witherspoon Shines at Hugo BossSo much so that she blinded us to the arrival of Gwyneth Paltrow.
    By The Fug Girls
  20. party lines
    Party Pics: Wintour, Kloss, Love, and More in Paris and New YorkWhere the fashion elite rubbed shoulders with celebrities.
    By Julie Ma
  21. ins and outs
    Jason Wu Hired to Give Hugo Boss’s Womenswear a MakeoverWell, this is a surprise.
    By Charlotte Cowles
  22. faces of things
    Gwyneth Paltrow Says Modeling Is ‘a Perfect Job for When You Have Kids’It doesn’t take up much of her time, you see.
    By Charlotte Cowles
  23. loose threads
    Casiraghi for Gucci; Gwyneth’s Hugo Boss Ad Plus, R.I.P. Shoe Mania.
  24. campaign trail
    Hugo Boss Rolled Out All of Its Fall Ad CampaignsFor Hugo Boss Orange, Hugo Boss Black, and Hugo by Hugo Boss.
    By Ally Betker
  25. beauty marks
    Gwyneth Paltrow Is Named the Face of Hugo Boss Fragrance; Heidi Klum’s New GigPlus, Tyra Banks wore too much eye makeup.
  26. loose threads
    Prabal Gurung Designs for Sephora; Tony Bennett’s Naked Gaga Sketch for SalePlus, model Carola Remer covers the new issue of Vogue Germany.
  27. beauty marks
    Orlando Bloom Flexes for Hugo Boss; Dita Von Teese Releases Shots From Her Beauty BookAlso, blondes earn more than brunettes or redheads.
  28. party lines
    Theodora Richards Collects Bottle Tops Because It’s Cost-EffectiveShe doesn’t collect art because “I don’t have that kind of money yet.”
    By Gaela Braun
  29. loose threads
    Tracy Feith Owes a Lot of Money; Chanel Tones Down Its Pre-Fall Metiers D’Arts ShowAlso, Japan Fashion Week was smaller than usual this year.
  30. beauty marks
    January Jones Goes Red; Jared Leto Channels CockatielsAlso, Roger Vivier is set to release five new fragrances.
  31. beauty marks
    Marc Jacobs Got a Hair Transplant; Lindsay Lohan Is a Blonde AgainAlso, Gwyneth Paltrow tries a modern bouffant.
  32. affordable things
    Do Macy’s Lines Cheapen Designer Brands?Hugo Boss reportedly has one planned.
    By Amy Odell
  33. loose threads
    U.S. Customs Seized $18.6 Million Worth of Counterfeit Sunglasses; Christy Turlington Makes Directorial DebutAnd see who in the fashion world made the list of the top billionaires.
  34. clothes that hurt
    Chinese Authorities Find High Levels of Acid in Designer Clothing“Oh, where’d you get that rash?” “Dolce & Gabbana!”
    By Amy Odell
  35. beauty marks
    Rihanna Gets a Leopard Manicure; Ryan Reynolds to Represent Hugo BossAnd L.A.M.B.’s key makeup artist shares the inspiration behind the runway show’s makeup.
    By Alexandra Martell
  36. loose threads
    Nordstrom Rack Sets Opening Date; Balenciaga’s Spring Campaign DebutsAlso, Ashley Olsen jogs in button-downs.
    By Sharon Clott
  37. loose threads
    Hugo Boss to Shutter Cleveland Plant; PETA Honors Tim GunnAnd Taylor Momsen tries to explain her style.
    By Sharon Clott
  38. beauty marks
    Taylor Swift’s Eye-Makeup Tips; Hugo Boss Plants Trees for Fragrance SalesAnd researchers identified an anger-inducing pheromone.
    By Sharon Clott
  39. loose threads
    Christy Turlington Doesn’t Think She’s That Special; Marc Jacobs Does Kids’ SwimwearAlso, sample-sale site Gilt Groupe is launching a lower-priced site.
    By Lauren Murrow
  40. loose threads
    H&M Profits Down for the First Time in Five Years; Oprah Delves Into William RastAlso ‘Hills’ executive producer Adam DiVello is really mad that Audrina got her own show.
    By Amy Odell
  41. beauty marks
    Jonathan Rhys Meyers Lands Hugo Boss Campaign; L’Oréal Heir Invests $1 Billion in PhotographerPlus, Burger King gets a fragrance, and plastic-surgery patients don’t mind forgoing sex after treatments.
    By Sharon Clott
  42. loose threads
    Topshop Reports Record Profits; Donatella Versace to Squire PrinceAlso Comptoir des Cotonniers is hosting a mom-daughter casting call for their upcoming ad campaign.
    By Lauren Murrow
  43. party lines
    Tim Gunn on Scary L.A., ‘Project Runway,’ and John McCainGunn isn’t looking forward to moving to L.A. for ‘Project Runway”s sixth season, on Lifetime. Also, he’d like to see John McCain in some Varvatos.
  44. loose threads
    Jonathan Saunders Heads to Pollini; Preggers Angelina for ‘Vanity Fair’Jonathan Saunders is Pollini’s new head designer, Angelina Jolie will reportedly appear pregnant on the cover of the July ‘Vanity Fair,’ and Naomi Campbell met with Gordon Brown yesterday.
  45. loose threads
    McQueen Comes to New York; Models Speak Out for Anand JonAlexander McQueen shows in New York, Banana Republic goes green, and Paris Hilton’s accessories send Lindsay Lohan into a tizzy.