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Loss Aversion

  1. behavioral economics
    A Two-Word Psychological Concept Can Explain the Anger Over Obamacare RepealPeople are much more likely to get riled about the prospect of having something taken from them as opposed to given to them.
    By Jesse Singal
  2. loss aversion
    When Your First Instincts Are Probably WrongAnd how the flawed folk wisdom took hold.
    By Melissa Dahl