Displaying all articles tagged:

Marketing

  1. just guy stuff
    So You Want to Market a Product for MenA guide to marketing that will help preserve your fragile masculinity.
  2. marketing
    IHOP’s New Logo Looks Strangely FamiliarInternational House of (Menstrual) Blood?
  3. swellness
    What Does ‘Superfood’ Even Mean, Anyway?Nothing, actually.
  4. lies
    This Healthy-Sounding Cereal Cannot Be TrustedCheerios Protein: not a lot of protein.
  5. bad ideas
    Enlightened Company Thinks the Time Is Right to Sell Women Bad BeerIf you’re going to use women’s equality to shill beverages, at least make them quality beverages.
  6. this is your brain on advertising
    This Is Your Brain on Advertising: Why Kids Are So Vulnerable to MarketingChildren are very, very suggestible.
  7. this is your brain on advertising
    This Is Your Brain on Advertising: How Marketers Target Your SensesIt’s not just sleek cars and sexy spokespeople.
  8. this is your brain on advertising
    This Is Your Brain on Advertising: Why Impulse-Buying Is So SeductiveThe psychological principle that helps explain the allure of purchasing stuff on a whim.
  9. This Is Your Brain on Advertising: Why Your Favorite Brand Is Like a FriendThe psychological and physiological underpinnings of brand loyalty. 
  10. this is your brain on advertising
    This Is Your Brain on Advertising: Why Sex Doesn’t SellNew research questions an old assumption about advertising. 
  11. hoaxes
    Man Stages Abortion Hoax to Get People to Buy His NovelSounds like a winning strategy!
  12. halo effect
    What ‘No Artificial Ingredients’ Really MeansSugary cereal made without fake colors or flavors is still sugary cereal.
  13. marketing
    A Soda Bottle’s Shape Tricks You Into Buying ItIt’s a concept psychologists call physical fluency, and marketers are taking note. 
  14. TV Commercials Ruin the Songs You LoveIt gets hard to separate the songs from the brands. 
  15. marketing
    You Might Be Too Lazy for Oakley SunglassesUnlike Lululemon pants, they’re for sports only. (Sorry.)
  16. chocolate chocolate chocolate ack
    Crispello, Chocolate Bar for Women, to Save Candy IndustryIt’s irresistibly resealable. 
  17. beauty marks
    Beauty Products to Promise Mood Enhancement in 2010The industry promises products with “psychological benefits” that work “by interacting with the body’s neurotransmitters.”
  18. tv land
    MTV Hawks Alexa Chung’s It’s On WardrobeMillennial style, all linked up and ready to be bought.