Displaying all articles tagged:

Marketing

marketing? Feb. 1, 2023

Lingerie Ad Compares Bra to … Ryan Reynolds?Harper Wilde has pulled a truly bizarre endorsement (?) of their product.

By Danielle Cohen
marketing Sept. 18, 2019

We Get It, Everlane, Your Clothes Are FlatteringThe sustainable fashion brand has a favorite word.

By Katie Heaney
just guy stuff May 9, 2019

So You Want to Market a Product for MenA guide to marketing that will help preserve your fragile masculinity.

By Madeleine Aggeler

marketing June 11, 2018

IHOP’s New Logo Looks Strangely FamiliarInternational House of (Menstrual) Blood?

By Madeleine Aggeler
lies Nov. 16, 2015

This Healthy-Sounding Cereal Cannot Be TrustedCheerios Protein: not a lot of protein.

By Susan Rinkunas
bad ideas Nov. 13, 2015

Enlightened Company Thinks the Time Is Right to Sell Women Bad BeerIf you’re going to use women’s equality to shill beverages, at least make them quality beverages.

By Jessica Roy
this is your brain on advertising Nov. 3, 2015

This Is Your Brain on Advertising: Why Kids Are So Vulnerable to MarketingChildren are very, very suggestible.

By Abraham Riesman and Jesse Singal
this is your brain on advertising Oct. 27, 2015

This Is Your Brain on Advertising: How Marketers Target Your SensesIt’s not just sleek cars and sexy spokespeople.

By Abraham Riesman and Melissa Dahl
this is your brain on advertising Oct. 20, 2015

This Is Your Brain on Advertising: Why Impulse-Buying Is So SeductiveThe psychological principle that helps explain the allure of purchasing stuff on a whim.

By Abraham Riesman and Jesse Singal
Oct. 13, 2015

This Is Your Brain on Advertising: Why Your Favorite Brand Is Like a FriendThe psychological and physiological underpinnings of brand loyalty.

By Abraham Riesman and Melissa Dahl

this is your brain on advertising Oct. 5, 2015

This Is Your Brain on Advertising: Why Sex Doesn’t SellNew research questions an old assumption about advertising.

By Abraham Riesman and Melissa Dahl
hoaxes July 8, 2015

Man Stages Abortion Hoax to Get People to Buy His NovelSounds like a winning strategy!

By Jessica Roy
halo effect June 23, 2015

What ‘No Artificial Ingredients’ Really MeansSugary cereal made without fake colors or flavors is still sugary cereal.

By Susan Rinkunas
marketing Jan. 12, 2015

A Soda Bottle’s Shape Tricks You Into Buying ItIt’s a concept psychologists call physical fluency, and marketers are taking note.

By Sian Beilock
Sept. 15, 2014

TV Commercials Ruin the Songs You LoveIt gets hard to separate the songs from the brands.

By Melissa Dahl
marketing June 7, 2013

You Might Be Too Lazy for Oakley SunglassesUnlike Lululemon pants, they’re for sports only. (Sorry.)

By Kat Stoeffel
chocolate chocolate chocolate ack Oct. 2, 2012

Crispello, Chocolate Bar for Women, to Save Candy IndustryIt’s irresistibly resealable.

By Kat Stoeffel
beauty marks Dec. 29, 2009

Beauty Products to Promise Mood Enhancement in 2010The industry promises products with “psychological benefits” that work “by interacting with the body’s neurotransmitters.”

By Sharon Clott
tv land June 18, 2009

MTV Hawks Alexa Chung’s It’s On WardrobeMillennial style, all linked up and ready to be bought.

By Gabriel Bell