Displaying all articles tagged:


  1. new faces of things
    Storm Reid’s Face Has a New JobThe Euphoria actress is joining forces with Maybelline.
  2. lunchtime buy
    This Is The First Mascara to Make My Lashes Look PerkyPlus, no raccoon eyes.
  3. why is your skin so good
    How Maybelline’s Social Media Manager Gets Her Skin So GoodA hydrating skin-care routine for eczema.
  4. backstage beauty
    3 Lip Shades From Fashion Week That Would Look Great on YouOne costs less than $10.
  5. backstage beauty lessons
    5 Actually Useful Backstage Beauty Tips We Learned BackstageMulti-use lip balm, and more Euphoria makeup.
  6. let’s makeup
    Maybelline’s New Lipstick Has a Money-Back GuaranteeThey promise it will look good on you or your money back.
  7. lunchtime buy
    This Drugstore Mascara Is a Dupe for GlossierIt won’t smudge on you, ever.
  8. sealed with a kiss
    The 7 Best Nude Lipsticks, According to an Obsessed Beauty EditorNudes might be quiet, but they’re never boring.
  9. let’s makeup
    Adriana Lima on ’90s Runway Walks and Red LipstickThe Maybelline spokesmodel reminisces.
  10. met gala 2018
    Gigi Hadid Debuted a New Maybelline Eye-Shadow Palette at the Met GalaColors inspired by sodas.
  11. everything guide
    The Best Waterproof Mascara According to People Who Would KnowThe mascara they use on This Is Us.
  12. everything guide
    What’s in Your Mascara?No rainbows, just science.
  13. everything guide
    What’s the Right Mascara for Your Lash Type?Short, curly, or straight and down-turned?
  14. new faces of things
    Maybelline Picks Victoria’s Secret Angel As Its New FaceJosephine Skriver is here to #makeithappen.
  15. beauty tip of the day
    An Easy Saturday-Night Eyeliner LookNo steady hands needed.
  16. let’s makeup
    A Major Drugstore Brand Doubles Its Concealer Shade RangeFrom a pale ivory to a deep cocoa.
  17. let’s makeup
    9 Brands With Diverse Foundation RangesFenty Beauty is great, but what else?
  18. let’s makeup
    Sharon Stone Looks Incredible Wearing This Drugstore LipstickIt’s long-lasting and really works.
  19. cover girl
    Here Are the Absolute Best Undereye ConcealersFake a full night’s sleep in ten seconds.
  20. year in review
    Here Are the Best Beauty Products of 2017A definitive list.
  21. obsessive tester
    I Found the Best Drugstore Brow PencilAfter testing a ton of them.
  22. let’s makeup
    Gigi Hadid’s Sold-Out Maybelline Palette Is Now At UltaThe internet has not been quiet for these.
  23. let’s makeup
    Gigi Hadid Is Releasing Her Own Makeup LineGigi x Maybelline is coming.
  24. backstage beauty lessons
    The Lipstick Rule and 4 Other Beauty Tricks From Fashion WeekHow to get richer lip color, bigger-looking eyes, and more.
  25. maybe she’s born with it
    Maybelline Teamed Up With Your Favorite Beauty Blogger for a Dazzling CollectionGet ready to go shopping.
  26. 5 new things
    5 Spring Drugstore Makeup and Skin-Care Buys Under $20Great news: You can now buy Korean sheet masks at every CVS.
  27. let’s makeup
    Here’s Why Everyone’s Wearing Pink Lipstick Right NowIt’s not all millennial.
  28. backstage beauty lessons
    5 Backstage Beauty Lessons You Can Actually UseHow to make your black eyeliner actually stay put.
  29. i loved this thing at fashion week
    You’re Going to Want This Electric-Orange Velvet Lip on Your FaceProbably not for FLOTUS, though.
  30. let’s makeup
    A Teen Vlogger and Instagram Star Is Fashion Week’s New Favorite Makeup ArtistAmanda Steele has a lot more followers than you do.
  31. 5 new things
    5 Drugstore Beauty Deals to Buy in JuneIncluding a Kylie Lipkit dupe.
  32. 5 new things
    The 5 Best Beauty Drugstore Buys for MayIncluding a matte-yet-moisturizing lipstick and lightweight sunscreen that won’t cake.
  33. new faces of things
    Meet The First Asian Model for Maybelline WorldwideTaiwanese model I-Hua on beauty, bullying, and beef soup.
  34. met gala 2016
    The Drugstore Makeup Jourdan Dunn Used to Get Met Gala–ReadyBall on a budget.
  35. q&a
    A Spanish Makeup Artist on American Beauty Risks“In America you don’t feel bad if you wear big fake lashes on the subway going to work.”
  36. life’s a runway
    Wait, Maybe Clumpy Lashes Are a Good IdeaTry to wrap your brain around this one.
  37. new faces of things
    Maybelline’s New Face Is Beautiful and TanzanianMeet the brand’s new global spokesperson. 
  38. i’d like to thank
    The Best Beauty Products of 2015That you can still buy in 2016.
  39. backstage beauty lessons
    5 Red-Lip Lessons From Fashion Week“Respect the integrity of the lip shape.”
  40. lashing out
    Why Would Anyone Want ‘Clumpy Lash’ Mascara?Something we’ve been told to avoid, now available for purchase.
  41. get the look
    How Jourdan Dunn Got Her Met Gala Cat-EyeDrama.
  42. best bet
    A Simple $8 Eye Shadow That Looks Really GoodEye shadow for dummies. 
  43. lipstick and sunglasses
    Sunglasses and Lipstick Are All You Need for Perfect Spring StylePlus a simple white button-down.
  44. high brow
    How to Get Strong, Thick Eyebrows Like RihannaBad-gal brows.
  45. q&a
    Gigi Hadid on Beyoncé, ‘Being Weird,’ and the Power of Instagram“Followers get you jobs and jobs get you followers, that’s how it works.”
  46. don’t bat a lash
    3 New, Great Drugstore Mascaras Under $15CVS’s hidden gems. 
  47. obsessive tester
    How to Find Your Foundation Soul Mate: Testing 8 New VarietiesTwo editors test eight new formulas. 
  48. best bet
    The Perfect Nude Palette for Under $10Go nude without getting naked. 
  49. new yet old and not old faces
    Adriana Lima Returns As the Face of Maybelline Once a Maybelline girl, always a Maybelline girl.
  50. new faces
    Jourdan Dunn Is the New Face of MaybellineShe’s definitely born with it.
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