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Maybelline

  1. new faces
    Jourdan Dunn Is the New Face of MaybellineShe’s definitely born with it.
    By Kathleen Hou
  2. beauty
    The 48 Best Cult and Classic Lip Shades of All TimeThe ultimate list for lip obsessives.
    By Kathleen Hou
  3. cheap thrills
    The 9 Best Drugstore Finds for Lashes and LipsTwo-dollar Popsicle lips and more. 
    By Kathleen Hou
  4. beauty booster
    The Perfect Makeup Stick for SummerIts unique gel formula keeps shine at bay.
    By Christina Han
  5. 3 things i tried
    Lab Rat: Three Shimmering, Metallic Eye ShadowsOne of these isn’t quite appropriate for daylight hours.
    By Christina Han
  6. lip showdown
    Spring’s Most Enticing Lip Color: Nude or Fuchsia?Exhibit A: Emily Blunt. Exhibit B: Leslie Mann.
    By Christina Han
  7. 3 things i tried
    Lab Rat: White Eye Liner That Awakens Tired EyesPlus, an eye serum that tingles and a new BB cream.
    By Christina Han
  8. inside the models studio
    Inside the Models Studio: Charlotte Free Is Addicted to LemonsShe also tells the Cut why she went pink.
    By James Lim, Sarah Frank, and Jake Moore
  9. ins and outs
    Freja Beha Erichsen to Replace Erin Wasson at Maybelline?Just maybe.
    By Alex Rees
  10. Maybelline Signs Freja Beha ErichsenShe’s the brand’s newest spokesperson.
    By Alex Rees
  11. campaign trail
    Spotted: Maybelline Shoot With Panda, Hula-HoopAt the corner of St. Marks Place and Avenue A.
    By Charlotte Cowles
  12. model tracker
    Charlotte Free Is the New Face of MaybellineShe’s clearly born with it.
    By Ally Betker
  13. beauty marks
    Kate Middleton Voted Beauty Icon of 2011; Maybelline’s 2012 Calendar Is Out Plus,  Frida Gustavsson stars in Anna Sui’s makeup ads for a fourth time.
  14. beauty marks
    Nicole Richie Will Launch a Fragrance; Joey Malouf Explains How to Get Rachel Zoe’s HairstylePlus, Johnny Weir’s M.A.C. ad campaign is icy fierce and glittery.
  15. change?
    Vogue: Asian Models Are ‘Redefining Traditional Concepts of Beauty’The magazine shot a slew of hot Asian faces for the next issue, after having hardly featured them over the past years.
    By James Lim
  16. model tracker
    Maybelline Signs Chinese Model Shu PeiShe’s the second Chinese model to snag a lucrative cosmetics contract this year.
    By James Lim
  17. retail therapy
    Get a Jump on Fall’s Dramatic Eye-Makeup Trend With Our Latest Shop-A-MaticWe tested 100 of our favorite eye shadows, liners, and mascaras.
    By Diana Tsui
  18. retail therapy
    Perfect Your Pout With 105 Lipsticks, Glosses, and MoreWe sampled everything from classic reds to work-appropriate nudes in our latest Shop-A-Matic.
    By Diana Tsui
  19. beauty marks
    Hayden Panettiere Crops Her Hair; Maybelline Names Lisalla Montenegro Its Newest FaceAlso, Jonathan Antin develops a new hair-care line, and BCBG plans to develop a new fragrance.
  20. best bets
    Best Bet: Sugar CoatedMaybelline’s new limited-edition Sweet Thing collection is filled with feminine pastel shades.
    By Aja Mangum
  21. beauty marks
    Robert Pattinson Finally Uses Gel in His Hair; Nick Arrojo Lands His Own Reality ShowAnd Prell’s newest spokesperson is Alexa Ray Joel.
    By Sharon Clott
  22. beauty face-off
    Designer Shadow Showdown: Dolce’s New Quad Versus Duane Reade’s AlternativesIs Dolce worth the money versus similar, less-expensive options? We test and decide.
    By Aja Mangum
  23. is fashion week upon us already?
    Cool Fashion Week Camp Forms Downtown, Away From the TentsProenza Schouler, Alex Wang, and Preen are all showing there so far.
    By Amy Odell
  24. beauty marks
    Michelle Obama’s Favorite Fragrance Revealed; Mary Kay Files Lawsuit Against YahooAnd Maybelline may be the new makeup sponsor for New York Fashion Week.
    By Sharon Clott