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Now Smell This

  1. new faces of things
    Zendaya’s Face Has Another New JobLancôme’s youngest ambassadress gets a new fragrance.
    By Erica Smith
  2. new faces of things
    Dua Lipa’s Face Has a New JobIt’s “fierce,” “hyper-feminine,” and French.
    By Erica Smith
  3. now smell this
    12 Fragrances That Smell Like SummerThey all evoke specific warm-weather moments, from a beach nap at sunset to clippings in the kitchen sink.
    By Jane Larkworthy
  4. now smell this
    I Love How Much LeBron James Loves CandlesHe’s obsessed.
    By Lisa Ryan
  5. now smell this
    Harry Styles Has a New JobThanks to Gucci Beauty.
    By Kathleen Hou
  6. now smell this
    There Are So Many Roses in One Bottle of Chanel No. 5Watch 50,000-ish rosebushes get picked for the fragrance.
    By Erica Smith
  7. now smell this
    Cher’s New Perfume Will Be ‘Touchy Feely’What will “all the feels” smell like?
    By Kathleen Hou
  8. now smell this
    Margot Robbie Has a Fancy New JobYou’ll see her in Chanel ads again very soon.
    By Kathleen Hou
  9. now smell this
    Carine Roitfeld Launches 7 Fragrances at OnceComplete with a pop-up experience and free Yeezy favors.
    By Erica Smith
  10. scent memories
    Carole Radziwill Is Obsessed With Salamanders“They’re very chic.”
    By Hayley Schueneman
  11. scent memories
    Jasmine Tookes Thinks Friendship Smells Like French FriesThe Victoria’s Secret Angel also loves the smell of lavender, coconut, and of course, jasmine.
    By Hayley Schueneman
  12. now smell this
    This Perfume Smells Like a Secret Garden in VeniceMagnolia and salty air.
    By Kathleen Hou
  13. now smell this
    Louis Vuitton Has a Cheerful New Cologne CollectionThree California-inspired unisex scents in brightly colored bottles.
    By Hayley Schueneman
  14. scent memories
    Anya Taylor-Joy Thinks Success Smells Like Early Morning DewThe actress also loves the smell of popcorn.
    By Hayley Schueneman
  15. now smell this
    I Never Liked Perfume Until I Smelled ThisA sweet fragrance that has me constantly sniffing my arm.
    By Iva Dixit
  16. scent memories
    Andrew Goetz Thinks Happiness Smells Like Roasted ChickenThe MALIN + GOETZ co-founder also thinks the world would be a better place if it smelled like marzipan.
    By Hayley Schueneman
  17. scent memories
    Venus Williams Thinks Happiness Smells Like Donuts“I love them and I think about them every day.”
    By Hayley Schueneman
  18. now smell this
    Madewell Now Has Its Very Own Perfume LineFour new scents and yes, there’s one named after jeans.
    By Hayley Schueneman
  19. scent memories
    Elle Fanning Thinks Sunday Mornings Smell Like Her DogHer new Miu Miu fragrance ad will definitely brighten your Miu-d.
    By Hayley Schueneman
  20. now smell this
    Watch Lana Del Rey and Jared Leto Slow Dance in a LaundromatIn the new film for Gucci Guilty.
    By Hayley Schueneman
  21. new faces of things
    Elle Fanning’s Face Has a New JobThe Miu Miu muse is the new face of the brand’s new Twist fragrance.
    By Erica Smith
  22. scent memories
    Ben Gorham Thinks Happiness Smells Like Newborn BabiesThe Byredo founder also thinks Miami smells like hangovers.
    By Hayley Schueneman
  23. now smell this
    Watch Chanel’s New Film Featuring Flouncy Skirts and PerfumeA new audition-inspired ad plays with the idea of chance.
    By Hayley Schueneman
  24. scent memories
    David Moltz Thinks Success Smells Like a Rich DadThe Brooklyn-based perfumer also really, really loves toast.
    By Hayley Schueneman
  25. scent memories
    Christie Brinkley Thinks Success Smells Like a CampfireAnd she sings to us about regrets.
    By Hayley Schueneman
  26. now smell this
    This Perfume Smells Like Luck and Good MorningsA name inspired by the four leaf clover.
    By Kathleen Hou
  27. scent memories
    This Perfumer Thinks Love Smells Like Red LipstickThe Head of Global Fragrance for Jo Malone London never wears fragrance for pleasure.
    By Hayley Schueneman
  28. now smell this
    These Perfumes Sold Out InstantlyThe Ouai launches fragrances which smell like their products.
    By Hayley Schueneman
  29. now smell this
    Lana Del Rey and Jared Leto Are the New Faces of Gucci PerfumeFeaturing a surprise appearance from Courtney Love.
    By Hayley Schueneman
  30. scent memories
    Mark Badgley and James Mischka Love the Smell of Chlorine and Shirt StarchThe designers are releasing a signature fragrance.
    By Hayley Schueneman
  31. now smell this
    Charlize Theron Takes a Bath in New Dior AdJ’adore baths!
    By Hayley Schueneman
  32. now smell this
    Watch Cara Delevingne Explore LondonThe actress and model is the new face of a Burberry fragrance.
    By Hayley Schueneman
  33. now smell this
    Jo Malone London Has a Sunny New ScentSpritz away for brighter days.
    By Hayley Schueneman
  34. now smell this
    Here’s Emma Stone Riding a Merry-Go-RoundFor a new Louis Vuitton film.
    By Hayley Schueneman
  35. scent memories
    Benoît Verdier Loves the Smell of SneakersThe Ex Nihilo founder is also a fan of orange blossom and figs.
    By Hayley Schueneman
  36. now smell this
    What Does a Fragrance Called Lost Cherry Really Smell Like?Investigating Tom Ford’s new scent.
    By Kathleen Hou
  37. now smell this
    Watch Jamie Dornan Yearn and PineIn a new scent film for Hugo Boss.
    By Hayley Schueneman
  38. now smell this
    The ‘Clean’ Perfume Brand to Know Is Now Available at SephoraMeet The 7 Virtues.
    By Sarah Spellings
  39. now smell this
    Watch Jennifer Lawrence Jump Into a PoolIn a new Dior perfume film.
    By Sarah Nechamkin
  40. now smell this
    Emma Stone Goes to the Beach in a New Perfume FilmL’eau L’eau Land.
    By Hayley Schueneman
  41. now smell this
    Julia Roberts Reminds You That Life Is Beautiful and WeirdAnd she takes off her shoes to do it.
    By Hayley Schueneman
  42. now smell this
    The 6 Best Perfumes for DinosaursA new study finds that dinosaurs loved floral scents. Here are the ones we think they would like best.
    By Sarah Spellings
  43. now smell this
    Want to Smell Like London, Paris, Maybe Tokyo?Le Labo is here to help.
    By Erica Smith
  44. now smell this
    Lupita Nyong’o and Saoirse Ronan Have New Jobs at Calvin KleinIt’s for Raf Simons’s first fragrance for the brand.
    By Sarah Spellings
  45. now smell this
    This Perfume Is Impossible to Find, and I Love ItThis is all your fault, Le Labo.
    By Kathleen Hou
  46. now smell this
    Jessica Chastain and Ralph Lauren Launched Campaign to Celebrate MomsAnd all other female role models.
    By Shannon Barbour
  47. now smell this
    Mugler Crafted the Most Beautiful Hand-Blown Perfume BottlesThey’re also some of the most expensive.
    By Shannon Barbour
  48. now smell this
    Why Does Everyone Want to Smell Like Dirt?Earthy fragrances are having a moment.
    By Jane Larkworthy
  49. now smell this
    Everything in This New Beauty Collection Is Infused With CrystalsLet’s get metaphysical.
    By Shannon Barbour
  50. now smell this
    You Can Buy These Diptyque Candles for 4 Days OnlyYour favorite cities are now candles.
    By Shannon Barbour
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