Displaying all articles tagged:


  1. lunchtime buy
    This Is the Best-Smelling Dry ShampooOuai teamed up with Byredo.
  2. auto-refill
    The 21 Products Jen Atkin Uses to the Last DropThe celebrity hairstylist talks to the Cut on the occasion of her limited-edition Byredo collab.
  3. best bets
    I Can’t Get Over How Well This Shampoo WorksI’m stuck at home with a cold, but my hair looks great.
  4. the beauty of it all
    Jen Atkin Wants Hair Care to Get As Much Attention As Skin CareThe Kardashian hairstylist and founder of Ouai on her beauty routine, her favorite mom sneakers, and the “yes” that changed her life.
  5. hairy situations
    The Ouai Has a New Travel KitJust in time for spring break.
  6. collaboration station
    Instagram’s Two Favorite Beauty Brands Are Finally CollaboratingThe Ouai and Summer Fridays made a new gift set for double-masking.
  7. scent memories
    Jen Atkin Loves the Smell of Brazilian Bum Bum CreamThe celebrity hairstylist and founder of Ouai shares her favorite scents.
  8. now smell this
    These Perfumes Sold Out InstantlyThe Ouai launches fragrances which smell like their products.
  9. Kim Kardashian West’s Hairstylist Is Launching HairsprayFor hair that will reach new heights.
  10. hairy situations
    Ouai Created a Modern Version of Sun-InA lemon-juice mix for your hair, not your water.
  11. hairy situations
    Ouai’s Newest Product Is a Blessing for Curly HairThank you, Jen Atkin.
  12. hairy situations
    Ouai Supersized Its Best-Selling Hair OilThe magnum of hair products.
  13. hairy situations
    The Kardashians’ Hairstylist Made the Perfect Product for Beachy WavesAre you down to DTF? Dry texture foam, that is.
  14. now smell this
    The Kardashians’ Hairstylist Created a Fragrance Set That’s Sure to Sell OutThey smell like Paris, New York, and West Hollywood.
  15. new things
    The World’s Most Influential Hairstylist Is Launching New ProductsIncluding one that’s been called ‘a push-up bra for your hair.”
  16. year in review 2016
    The Best Beauty Products of 2016The best wave spray, a game-changing hair dryer, and more.
  17. gift guide 2016
    The Best Holiday Beauty-Gift Sets at SephoraOne for you, one for me — that’s how it works, right?
  18. q & a
    How Generation Y’s Beauty Czars Get ReadyIn conversation with Emily Weiss and Jen Atkin.
  19. 5 new things
    5 New Things You’ll Want From Sephora TodayA slightly orgasmic blush, the prettiest nude lipsticks, a whipped moisturizer, and more.