Polo Ralph Lauren Launches Brand for J.C. Penney, No Ponies IncludedPolo Ralph Lauren Corporation is launching a line of clothing and home furnishings for J.C. Penney called American Living, marking the first time the company has created a brand for another retailer. But don’t you fret — Ralph Lauren isn’t, like, seriously giving himself to the down-market masses just like that.
Luxury Revenues on the RiseLet’s take a break from the beauty of Fashion Week for some cold, hard numbers, shall we? LVMH Moët Hennessy Louis Vuitton and Polo Ralph Lauren’s are in, and they’re up — despite the recession. Take that! LVMH’s revenues rose 8 percent in 2007 to a shiny $22.59 billion, while Polo’s revenues were up 11 percent to $1.27 billion (we know, it’s almost paltry in comparison).