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Displaying all articles tagged:
Preposterous Backlashes That Don’t Even Work
preposterous backlashes that don’t even work
June 7, 2012
J.C. Penney’s Two Dads Expected Some of the Backlash
“We didn’t expect it to go unnoticed at all.”
By
Hilary Moss
preposterous backlashes that don’t even work
May 31, 2012
J.C. Penney and Its Two Dads Are Just Having Fun With One Million Moms Now
The company’s newest advertisement features “real-life dads Todd Koch and Cooper Smith with their children, Claire and Mason.” For
shame
!
By
Hilary Moss
preposterous backlashes that don’t even work
May 10, 2012
J.C. Penney Actually Benefits From One Million Moms’ Ire
The retailer’s “consumer perception” spiked after One Million Moms attacked them.
By
Charlotte Cowles