Mock-Cotton-Field Weekend Begins With ‘White’ PartyLast night the Supima cotton held a “white” party (à la Diddy) to celebrate today’s opening of its Soho pop-up shop, which will feature clothes from AG Adriano Goldschmied, Three Dots, Zooey, and a bunch of other lovely designers. As we reported earlier, Supima will promote the store by setting up a “mock cotton field” on the corner of Broadway and Houston today and tomorrow, where they’ll hand out real cotton branches to passersby. We had to know how, oh how, they came up with this idea.
Supima Cotton Gives NYC Its Own Cotton FieldSupima Cotton is opening up a pop-up store in Soho on March 14, featuring pieces by fifteen contemporary designers like AG Adriano Goldschmied, Three Dots, Gilded Age, and Zooey. And what’s a store opening, really, without a crazy promotional campaign? Before the store flings open its doors they plan to promote it with — we shit you not — a cotton field on the corner of Broadway and Houston.
Soho Topshop to Sell Candy, New Unique Line, and More Kate MossWe’ve got some tasty new details on the new Soho Topshop, where we’ve confirmed construction is well under way (they finally signed the lease on Friday). The gargantuan store will be as similar to the London flagship as possible and will include the “sweet shop” candy section (beware, Dylan Lauren). Merch will include designer collections, the new Unique line, and, ahem, more from the Kate Moss collection.