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  1. first looks
    BEHOLD: The Glory of Soho’s Mock Cotton FieldHere’s a first look at the mock cotton field promoting Supima’s pop-up cotton apparel shop. It’s less faux than we expected • hey, real soil and everything!
  2. party lines
    Mock-Cotton-Field Weekend Begins With ‘White’ PartyLast night the Supima cotton held a “white” party (à la Diddy) to celebrate today’s opening of its Soho pop-up shop, which will feature clothes from AG Adriano Goldschmied, Three Dots, Zooey, and a bunch of other lovely designers. As we reported earlier, Supima will promote the store by setting up a “mock cotton field” on the corner of Broadway and Houston today and tomorrow, where they’ll hand out real cotton branches to passersby. We had to know how, oh how, they came up with this idea.
  3. run through
    Supima Cotton Gives NYC Its Own Cotton FieldSupima Cotton is opening up a pop-up store in Soho on March 14, featuring pieces by fifteen contemporary designers like AG Adriano Goldschmied, Three Dots, Gilded Age, and Zooey. And what’s a store opening, really, without a crazy promotional campaign? Before the store flings open its doors they plan to promote it with — we shit you not — a cotton field on the corner of Broadway and Houston.