Danny Masterson to Open East Hollywood BoutiqueIt looks like That ‘70s Show’s Danny Masterson isn’t busy enough being a D.J., radio host, producer, and restaurateur — now he’s looking to add boutique owner to his résumé. Teaming up with Ilaria Urbinati, former buyer for chic L.A. boutiques Milk and Satine, Masterson plans to open a shop called Confederacy, a high-end “mini–Fred Segal” in East Hollywood.