Displaying all articles tagged:

The Ordinary

deciem drama Oct. 13, 2018

How Did the CEO Meltdown Become Ordinary?Why we couldn’t look away from Brandon Truaxe’s social-media collapse.

By Heather Havrilesky
deciem drama Oct. 9, 2018

Deciem’s Founder Says He’s About to Close His Wildly Popular Skin-Care CompanyWait, should we be stocking up on serums?

By Sarah Spellings
new launches June 27, 2018

The Ordinary Is Launching Cleansers and SunscreenNew products from “the Everlane of beauty.”

By Sarah Spellings

the abnormal beauty company June 13, 2018

The Ordinary Is Still Making New ProductsDeciem has some new launches.

By Kathleen Hou
the abnormal beauty company June 8, 2018

The Ordinary Is Officially Leaving SephoraIt’s moving to Ulta.

By Kathleen Hou
the abnormal beauty company Apr. 25, 2018

Deciem CEO Brandon Truaxe Calls for Help in a New Instagram PostHe begged followers to dial 911.

By Kathleen Hou
the abnormal beauty company Apr. 4, 2018

Deciem CEO Brandon Truaxe Fires U.S. StaffYour 7 percent glycolic comes with a side of bullying accusations.

By Kathleen Hou
the abnormal beauty company Feb. 23, 2018

Deciem CEO Claims Things Are Okay Despite TurmoilBrandon Truaxe says the company is not in danger.

By Kathleen Hou
the abnormal beauty company Feb. 22, 2018

The Drama Continues at Deciem, As More High-Level Executives DepartA co-CEO and CFO are out.

By Kathleen Hou
the abnormal beauty company Feb. 13, 2018

Why Are People Burning the Ordinary’s Products?New Instagram drama has people fired up.

By Kathleen Hou

the abnormal beauty company Feb. 7, 2018

Why Is This Skin-Care Founder Going Rogue on Instagram?Your guide to the drama surrounding the man behind the Ordinary.

By Kathleen Hou
for richer or pore-r Jan. 24, 2018

This Beauty Brand Is Making Their Products Cheaper Just Because They CanA sister company to the Ordinary is taking the unusual step of reducing prices.

By Kathleen Hou
skin deep Dec. 22, 2017

The Hottest New Skin-Care Line Is Now at SephoraGet your VIB points with the Ordinary.

By Kathleen Hou
year in review Dec. 18, 2017

Here Are the Best Beauty Products of 2017A definitive list.

By Ashley Weatherford and Kathleen Hou
for richer or pore-r Nov. 30, 2017

The Ordinary, the Everlane of Skin Care, Will Begin Selling at SephoraThese products really work and they can now contribute to your VIB Rouge status.

By Kathleen Hou
skin deep Nov. 20, 2017

Meet the Everlane of Skin CareThe Ordinary sells skin-care basics for under $20.

By Kathleen Hou