Displaying all articles tagged:


  1. Lessons in LinenTheory’s Good Linen may actually be better than regular linen.
  2. Theory Has Perfected the Cashmere SweaterEach one is a lesson in luxury.
  3. ‘it’ girl
    Samara Joy Can Find Good Vintage Anywhere“I’ll go back to the same rack three times just to make sure I didn’t miss anything.”
  4. nyfw spring 2023
    Fendi Brings Out All the SupermodelsThere was a Fendi blowout — including Kate Moss, Christy Turlington, Linda Evangelista — to celebrate a nostalgic bag.
  5. fashion
    Theory Wants You to Know Where Your Cotton Comes FromThe brand has started new transparency measures.
  6. gone-saleing
    Net-a-Porter’s First Friends and Family Sale Is IncredibleThe site is offering 25 percent off of their seasonal edit.
  7. tastemakers
    The Designer Who Loves White Shirts and Hates White SocksMeet Francesco Fucci, Theory’s new creative director.
  8. gone sale-ing
    What to Buy at the Outnet’s Crazy Clearance SaleThe mother of all sales.
  9. campaign trail
    See Theory Breathe New Life Into the White SuitIn crepe and crisp cotton poplin.
  10. treat yourself
    A Luxe Theory Vest That’s Easily AdaptableBecause it’s still not coat season.
  11. styling ideas
    Outfit of the Week: A Cool Spin on a Skirt SuitAppropriate for even the most conservative offices.
  12. it’s getting hot in here
    How to Dress for Work When It’s Hot As BallsFrom the perfect light blazer to the best office jumpsuits, your workwear problems are now solved.
  13. 8 New Takes on the Power SuitModern interpretations of the big-shouldered look.
  14. when getting dressed is hard
    Powerful Women and Their ‘Uniforms’: What I’ve LearnedConfidence takes you very far. And Hermès doesn’t hurt.
  15. year in review
    Fashion in 2014, From the Sublime to the RidiculousNormcore, Pharrell’s hat, and one particularly oily butt.
  16. casual encounters
    When Sweatpants Become a Form of ProtestThe path to liberation is paved with leggings.
  17. endings
    Olivier Theyskens’s Standout Moments at TheoryCounting down the hits.
  18. revolving door
    Report: Olivier Theyskens to Leave TheoryHis last collection will be pre-spring 2015.
  19. party lines
    Purple Editor Olivier Zahm Is Very Anti-Porn“It’s so stupid and boring.”
  20. Stella Tennant Looks Like a Nineties FantasyIn Theory’s new digital campaign.
  21. groundhog day
    Jay-Z Really Loves His Theory Button-UpHe wore it three times in one week.
  22. trendlets
    25 Non-Black Dresses for Every Summer WeddingIt’s that time of year.
  23. best bets
    Best Bet: Theory 38 Slik Windsurf DressA sporty yet sexy take on your standard LBD.
  24. trendlets
    15 Pieces Worthy of the Oscars (Party)Fake jewels, clutches, and shoes to get a bit more dressed up this Sunday.
  25. the overspenders
    How to Spend $208,188 Shopping for Fashion WeekOur latest gratuitous fantasy shopping spree of things to buy and wear if money were no object.
  26. trendlets
    Twenty-five Pretty Printed Blouses for a Ladylike FallPolka dots, whimsical animals, and florals are among the latest ways to chic up the classic button-up shirt.
  27. goods
    The Nineties: Twenty Songs, Twenty Styling PiecesFashion’s new favorite decade.
  28. pull it together
    Outfit of the Week: Welcome to the DollhouseChildhood throwbacks mingle with metallic accents in this girly-but-grown-up ensemble.
  29. best bets
    Best Bet: Theory Adoncia SweaterA lightweight sweater for unpredictable spring weather.
  30. friends in high places
    Anna Wintour Likens Andrew Rosen to America’s Version of LVMH“We don’t have a Gucci or LVMH in this country but in his own way, Andrew is creating a kind of American equivalent.”
  31. friends in high places
    Anna Wintour Bundled Lots More Money for Obama Last NightShe and Scarlett Johansson hosted a party last night for Runway to Win.
  32. Andrew Rosen Thinks Fashion Is a Lot Like Horse RacingAnd he would know, because he does both.
  33. proenza watch
    Theory’s Andrew Rosen Is Supposedly Close to Buying a 45 Percent Stake in Proenza SchoulerThings looked suspicious when they sat at the same table at a gala awhile back.
  34. in theory
    Olivier Theyskens’s Move to Theory: ‘It Is Not Something Expected From an Edgy Designer’How does Theyskens feel about designing clothes for job interviews?
  35. in theory
    Olivier Theyskens Is Theory’s New Artistic Director!He’s taking over design for the entire brand. Woo!
  36. tastemakers
    Stylist Tina Chai Believes in ‘Skinny’ ShoesThe former Vogue editor also calls Marc Jacobs’s spring collection the “fashion equivalent of crack.”
  37. in theory
    Theory Said to Be Close to Buying Proenza SchoulerAndrew Rosen was at the label’s show yesterday.
  38. five things
    Five Things We Liked on TuesdayHigh-waisted pants, Harry Nilsson, and more!
  39. loose threads
    Stella McCartney to Make More Kids’ Clothes; Nordstrom to Finally Open in Manhattan?Also, Olivier Theyskens’s Theory line includes bra tops.
  40. loose threads
    Diesel Ads Banned in the U.K.; Bathrobes Recalled From Bloomingdale’sAlso, Coco Rocha is modeling for Victoria’s Secret.
  41. olivier has a job!
    Theyskens for Theory Will Be ‘Much Higher Priced’ Than Regular Theory“This is the only Olivier Theyskens collection that is going to be available,” Theory gloats.
  42. olivier has a job!
    Olivier Theyskens Had Been Trying to Create Affordable Fashion for a ‘Long Time’We never would have guessed.
  43. olivier has a job!
    Breaking: Olivier Theyskens to Design for Theory!So maybe his clothes will be affordable!
  44. styling in action
    Theory’s Insider Looks Now Include VideosWho needs one stylist when you can have seventeen?
  45. loose threads
    Theory Lays Off 50; Burberry’s Spring Ads DebutsAlso, APC and Nike make sneakers together, and Lily Donaldson worries about burning down art.
  46. loose threads
    Dunzo: Theory’s Premise Line; Glimpse Jonathan Saunders’s Target LineAlso, sales of tennis clothes are up, get a free YSL tote bag next month, and ‘ANTM’ spoilers!
  47. fashion calendar
    Sales & Events: Theory Exclusive at Bloomingdale’s!EVENTS: Bloomingdale’s is showing off a new style of Theory pants exclusive to the department store. A D.J.’s spinning too so try ‘em on and dance around. Bloomingdale’s, 1000 Third Ave., at 59th St. (212-705-2000); 6–8.