Displaying all articles tagged:


  1. hot girl summer
    Megan Thee Stallion Is Trying to Trademark ‘Hot Girl Summer’If approved, the rapper plans to brand a line of apparel.
  2. sure why not
    Kendall Jenner Is Launching a Regular Beauty Line NowThe Kardashian beauty empire will soon be komplete.
  3. celebrity
    Cardi B Is Trademarking ‘Okurrr’You might soon see it on clothes.
  4. Selena Gomez Might Be Gearing Up for Her Own Jewelry LineShe reportedly filed paperwork to trademark her name.
  5. political fashion
    Rachel Comey on How She’s Mobilizing the Fashion Industry for the Women’s MarchShe put out a call to her fellow designers.
  6. treat yourself
    Treat Yourself Friday: Trademark’s Easy Sky-Blue SkirtGo ahead, show a little ankle.
  7. treat yourself
    Treat Yourself Friday: A Sleek, Modern Update to the Bucket BagAs practical as it is beautiful.
  8. gone sale-ing
    The 27 Best Dresses on Sale Right NowTibi, J.W. Anderson, 3.1 Phillip Lim, and more. 
  9. can’t keep up with the kardashians
    The World Can Only Handle One Momager Sorry, Mama Rose: There’s only room for one.
  10. best bets
    Delicate Earrings That Make a Bold StatementYour favorite new accessory.
  11. lipstick and sunglasses
    Sunglasses and Lipstick Are All You Need for Perfect Spring StylePlus a simple white button-down.
  12. See the Best Accessories From Fashion WeekThigh-high leather boots, whale-shaped bags, and more picks from the Cut editors.
  13. fashion week grump
    Do Fashion Shows Make Sense Anymore?They’re expensive, inefficient, and being abandoned in droves by young designers.
  14. Trademark Is Reviving the Best Parts of the ’70sA take on retro that doesn’t feel musty.
  15. A Simple Bracelet Cuff to Elevate Your LookUnderstated in a good way.
  16. uniforms week
    The Female Designers Who Are Reinventing the Cool-Girl UniformA tranquil, trend-free zone.
  17. best bets
    A Colorful Bag You Can Bring to WorkCool and convenient.
  18. Trademark Might Become Your Favorite New Brand for Simple, Go-To ChicThe unassuming online fashion company opens its first store in Soho this week.
  19. best bets
    A Classic Boatneck Top That Still Looks ModernTo match your boat shoes.
  20. gone sale-ing
    Instant Gratification: The 20 Chicest Things on Sale This WeekCéline, Thakoon, and Isabel Marant for less than $400.
  21. pull it together
    Outfit of the Week: A Completely Simple, Comfortable Summer LookRefreshing. 
  22. Trish Goff Comes Out of Semi-Retirement for TrademarkShe’s the face of a new campaign.
  23. pull it together
    Outfit of the Week: Shine on ShineA fancy but eclectic summer look.
  24. best bets
    Best Bet: Trademark Cyrene ShirtdressA crisp shirt, in dress form. 
  25. See: The Burch Girls Unveil Their New LineTrademark is inspired by classic silhouettes and preppy Americana.